CEEOL - Browse Subjects Result

We kindly inform you that, as long as the subject affiliation of our 300.000+ articles is in progress, you might get unsufficient or no results on your third level or second level search. In this case, please broaden your search criteria.

Communication Experiences in Business Organizations (Business Organizations in Kosovo)

Author(s): Gazmend Abrashi / Language(s): English Issue: 2/2018

The effectiveness of internal communication, is the key factor for the organization’s success and it gets paid special attention and in that: how these communication methods were received by employees and the effect which they had, and what the execution methods were, always by aiming and finding the adequate methods in order to transmit and comprehend the defined information, which has strategical importance for the organization. The aim of this paper is to analyze the methods of communication development between the management and employees in the organization, how defined methods of communication affect employees, as in their behavior, motivation and engagement in work.Theoretical approaches and research results in business companies, that are displayed, are going to create a clearer view of effective communication ways which have had an impact in the performance of employees, the behavior and relation between colleagues. The findings from the research are presented in the continuation of the paper.

More...

Strategic Organizational Communication The Concept of Strategy - A Literature Review

Author(s): Roxana Seitan / Language(s): English Issue: 2/2018

The strategic communication field of study comprises two complex and multifaceted concepts: “strategy” and “communication”. The objective of this article is to review the literature written about the concept of strategy. In this regard, I observed that, starting from the connexion between strategy and army, the studied authors (Pace, 1983; Dolphin, 1999; Mintzberg, Ghoshal, Lampel & Quinn, 2003; Cornelissen, 2004; Moss, 2005; Hallahan, 2005; Gillis, 2006; Hallahan, Holtzhausen, van Ruler, Vercic & Sriramesh, 2007; Paul, 2011; Nothhaft & Schölzel, 2015) are talking about the concept of strategy in relation with the mission, the vision, the objectives and goals of the organization as well as in relation with the organizational plans, ploys, patterns, positions, perspectives and tactics. A good comprehension regarding the strategy concept supports the organizations’ members in creating and upholding superior identities, images and reputations for their companies and businesses.

More...

Writing About Feelings and Develop the Communication Competences in a Different Cultural Space

Author(s): Carmen Alexandrache / Language(s): English Issue: 2/2018

The study presents some aspects of problem of student integration in a multi-ethnic and multi-cultural reality. Having linguistic competences is not enough for student to interact with people who provided from different cultural spaces. The emotional expressing is one of the very good modalities to develop the communication between people from different cultural space. From this reason, the school have to encourage the students to know the specific forms of communication indifferent country, to express their feelings adapted to cultural particularities. In this respect, the paper proposes a few theoretical aspects and learning strategies for develop the communication, especially from the social and cultural perspective. These didactical modalities contribute to develop the positive students’ interaction, social collaboration, desire of knowing and working with other which is different, to appreciate him.

More...

The Importance on Communication in Project Management Strategy

Author(s): Ionel Sergiu Pirju / Language(s): English Issue: 2/2018

Project management strategy is having a strong impact on planification in global society and the long-term success is interconnected with the communication skills of all the shareholders. Its main objective is to anticipate as many as possible weaknesses of the project evolution and to synchronize,organize and fulfill the tasks, despite all the problems. The process is based on a long-term collaboration between the major factors of the project with positive impact of the communication skills. The aim of this article is based on presenting the role and influence of communication in project management diachronic evolution. We also have intended to define and characterize some common aspects of thei nspirational role of Public Relation (PR) department in the long-term evolution of a project. The potential of communication is constantly flourishing, and a decisive inspirational and visionary performance orientation in project management founds its integrity in synergy with a strong PR.

More...

Integrated Marketing Communication Tools and Customers’ Perception and Attitudes to the Brands of Selected Nigerian Banks

Author(s): Oluwafemi Adesanoye / Language(s): English Issue: 2/2019

Previous studies have established that Africa has been largely silent on the theoretical and practical conversation on integrated marketing communication (IMC) and its deployment in various industries. As a matter of fact, such studies have noted that this silence is especially noticeable in research on IMC and the banking industry. This study sought to bridge this gap by examining the deployment of IMC tools by four banks in reaching their customers, providing information and ensuring that customers have a positive perception and attitude to the banks and their products and services. Findings of the study show that these banks use IMC media and tools to communicate with their customers, and this deployment is positively influencing how customers see and engage with their banks. The positive correlation between IMC media and tools and customers’ perception and attitude to the four banks has extended the conversation on the usefulness and currency of IMC in the banking industry in Nigeria.

More...

A clevelandi magyarok hangja az interneten

Author(s): Mónika-Anita Biró / Language(s): Hungarian Issue: 1/2020

The Bocskai Radio from Cleveland (Ohio, USA) broadcasts its program for the local and the whole American Hungariancommunity. Their broadcasts are only in Hungarian in 3 hours each week. As a minority public service radio spreads theHungarian language and culture; organizes, informs and entertains Hungarian people from American Hungarian diaspora.Due to the media convergence the radio is present on a few internet platforms (website, Facebook), it expands eff ect ondiff erent media areas (fi lming, news releasing). Bocskai Radio goes beyond the bounds of a defi ned radio: communicates withthe audience by using consciously the opportunities of internet, it makes new strategies which are based on new media, itoperates new platforms for organizing the social life and the culture of Hungarians in America.

More...

Chatboty jako narzędzie dystrybucji treści wykorzystywane przez wydawców medialnych

Author(s): Patrycja Bilińska / Language(s): Polish Issue: 3/2020

Conversational applications (e.g. Facebook Messenger, WhatsApp) are becoming one of the most important sources of obtaining information by readers (Kalogeropoulos, 2018). This trend is forcing media publishers to change their current content distribution model. Since 2017, the popularity of chatbots on the Facebook social site has been growing steadily. This also applies to the media publishers who use social platforms in their communication strategy. Scientific objective: The article presents different approaches of media publishers to using chatbots in the processes of content distribution to readers. The author in the article discusses features of chatbots, cases of their applications and presents a theoretical review of the advantages and disadvantages in their adaptation. The presented analyses focus exclusively on chatbots as a tool for distributing journalistic content to readers through the Facebook Messenger conversation platform. Research methods: Analysis of the literature on the subject, Internet sources and author's observations and experience of using chatbots. Results and conclusions: Chatbots, that belong to the profiles of media publishers analyzed in this article, are mainly used to send readers links to materials placed on the websites of these media. As programs, they lack the function of encouraging users to engage in conversations with them - which, next to the informational value, should be their main feature. The use of chatbots by publishers is somewhat responsive to changing trends in content consumption by readers, but it is difficult to state unequivocally that publishers are using the full potential of this technology. Cognitive value: The article joins the discussions focused on the use of modern technologies in journalism and the changing habits of content consumption by readers. The material also deals with issues related to the phenomenon of media content personalization in relation to the readers’ interests.

More...

20.00 €

Preview

SNOWBALL NETWORKING: MAKING SECURITY COOPERATION MORE EFFECTIVE THROUGH PERSONAL COMMUNICATION

Author(s): Eliza-Maria Markley,Franke Volker / Language(s): English Issue: 1/2020

Today’s security cooperation that requires fast, effective and secure sharing of information across national borders and agency bureaucracies increasingly emphasizes the role of networks. This paper introduces the concept of snowball networking – developing security professional networks through personal recommendations – and explores specific factors of international security policy education (ISPE) that lead to building, utilizing and expanding professional networks in the field of international security. Based on a survey administered to alumni of the George C. Marshal European Center of Security Studies (MC) in Germany, the research found that trust in classmates, hierarchical standing, education level, and duration of ISPE engagement were the key determinants for the development and utilization of professional networks. Additionally, MC alumni who, upon graduation, maintained personal communication with classmates were inclined to engage in snowball networking and to build new contacts with heretofore unknown members of the MC network.

More...

The Communication Process Through Translation

Author(s): Ioana Crețu / Language(s): English Issue: 2/2020

Translation is used to express in different languages the same communication content. To distinguish the content as such, modern communication theories are based on the distinction made by three levels or types of linguistic content.This study uses the terminology of Coseriu from Textlinguistik (1994). According to this author, three main types of linguistic content can be distinguished: the designation- the reference to the extra-linguistic reality, the signification – the given content of the individual language and the meaning - what the text or a text fragment 'meant' in a specific context and in a specific situation. For the communication process it is important, which from these three types linguistic content can be found in a text and must be transferred when translating into another language. The article offers a comparative research between the original French text from Charles De Coster „La légende et les aventures héroïques,joyeuses et glorieuses d'Ulenspiegel et de Lamme Goedzak au pays de Flandres etailleurs” and its German translations. The study examines 129 Flemish words and idioms used by the Belgian author for his „Flemish language”. The analyze shows the difficulties in the communication process trough translation in order to maintain the content with all significations in a different language.

More...

The Playwright’s Perspective: X-raying Condescension, as a Matter of Leadership, and of Godfatherism in Julie Okoh’s a Haunting Past

Author(s): Eziwho Emenike Azunwo / Language(s): English Issue: 2/2020

Humans as the most sensible and socially organised creatures have over the years invested much time and efforts in structuring and restructuring their civilizations. These attempts have seen progressive U-turns in the making of several standardized societies. These social concerns echoing in politics are interestingly the democratic cry of this paper with a fore allusion to the sovereign space known today as Nigeria. Julie Okoh’s A Haunting Past presents itself as a viable material for the microscopic stance of these broad concerns. Relatively, Vilfredo Pareto’s Elite theory expounds this paper towards a hypnotized destination. The researcher’s application of the theory comes with its apt - mindedness in view of the topic under consideration. The study discovers that the concept of “godfatherism” is undemocratic and dictatorial; hence, it has a negative bearing on the political, social and economic life of any nation. Godfatherism and other foul plays in politics affect the people deleteriously. The study recommends that democratic endeavours in Nigeria should no longer be boycotted; instead, it should be left to take its core place in the Nigerian political space, without any interference whatsoever. This will bring about contentment amongst the majority and in turn, control the excesses of politicians.

More...

The Rhetoric of a Corporate Job: from Enthusiasm to Desperation Decisions and Patterns of Staying and Leaving

Author(s): Alina Petra Marinescu / Language(s): English Issue: 2/2020

My main research interest concerned the decisional processes of corporate employeeswhen leaving their company, as they appear in retrospective accounts. I used discursive analysis ofinterview accounts to inquire into relationships between organizational identities and personalidentities, and their shifting career dynamics. I studied how people construct their professional questsby investigating the discursive structure of the accounts involved in their professional stories. At thesame time, I tried to figure out how people deal with their corporate and personal nested identitiesover time, presenting ‘corporations’ both as working environments and moral actors. I aimed toexplain how people make use of various constructs of ‘corporation’ as scaffold for their stories and asinterpretive frame for their professional and personal worlds. My analysis was grounded on aconstructivist approach and sensible to the interviewees’ work of self-presentation. I also paidattention to the interactions people talk about and to the cultural resources they used in conversation. Ifavoured a narrative analytical perspective, given that respondents often presented their decisionalprocesses in story-like form. Moreover, I took gender into consideration as a possible source ofdiscursive patterns. As a research method, I used focused narrative interviews. I conducted 10 focusedinterviews with actual and former employees from different industries: media, IT andpharmaceuticals. My research work to date indicates that various types of narrative patterns emergewhen interviewees recollect their working experiences. The most salient refers to a sequence ofemotions presented in discourse, from enthusiasm to desperation. As a rule, the ‘corporation’ isconstructed as an either good or a reluctant working environment depending on the moment of thestory. Corporations on the whole gradually become personified, in later stages of the disengagementnarrative, becoming important characters in employee’s stories. Agency is embedded in theorganization and quickens the alienation process people go through.

More...

Predicting Spectral Opportunities in Cognitive Radio Network based on Neuro-Fuzzy for Bandwidth Optimization

Author(s): Nima Aberomand / Language(s): English Issue: 2/2020

The most important problem in telecommunication is bandwidth limitation due to the uncontrolled growth of wireless technology. Deploying dynamic spectrum access techniques is one of the procedures provided for efficient use of bandwidth. In recent years, cognitive radio networkintroduced as a tool for efficient use of spectrum. These radios are able to use radio resources by recognizing surroundings via sensors and signal operations that means use these resources only whenauthorized users do not use their spectrum. Secondary users are unauthorized ones that must avoidfrom interferences with primary users transmission. Secondary users must leave channel due topreventing damages to primary users whenever these users discretion. In this article, spectrum opportunities prediction based on neuro-fuzzy network for bandwidth optimization and reducing theamount of energy by predicting spectrum holes discovery for quality of services optimizationproposed in cognitive radio network. The result of the simulation represent acceptable value of SNR and bandwidth optimization in these networks that allows secondary users to taking spectrum and sending data without collision and overlapping with primary users.

More...

As an EU Education Programme, the Effect of Erasmus Exchange Mobility on Intercultural Communication and Language Learning

Author(s): Seda Çaankaya Kurnaz / Language(s): English Issue: 2/2020

Erasmus Programme is one of the European student exchange programmes established in 1987. This programme provides students the opportunity of studying and internship and also staff can teach or train in different European and Programme Countries through the programme. Since 1987,the number of students and staff participating in the programme has been growing. In this study, the impact of Erasmus program on outgoing students in terms of intercultural communication and language learning will be evaluated. As a method, qualitative research method is used and data are obtained by applying semi-structured interview technique. Descriptive method was used to analyzeresearch data. A Number of questions were asked to the students of Selcuk University who went to Polish Institutions within framework of Erasmus Exchange Programme in order to evaluate the impact of the programme. The dimension of the foreign students' communication with each other willbe tried to be determined through the questions of the study. The results of the study show that Erasmus Exchange Programme is successful to provide opportunities for intercultural encounters and increases the effect of language learning.

More...

Significant Aspects of the Transitional Analysis

Author(s): Mirela Arsith / Language(s): English Issue: 2/2020

From the middle of the twentieth century, a new theory was experimented, which was imposed as an alternative to traditional psychology, which specialists called Transactional Analysis. It has developed and is developing still concepts and tools, with an important role in: (a) explaining and understanding the psychic structure of the human being and its behaviors; (b) optimizing communication skills; (c) psychotherapy; (d) management and marketing. The hypothesis is that the same person can adopt contradictory ways of behaving, feeling and thinking. American psychiatrist Eric Berne, the founder of transactional analysis, promoted the concept of ego state, which manifests itself as Parent, Adult and Child. In this paper we aim at highlighting what is most significant for the three states, as well as to illustrate their areas of application. In this way, we can build rules and strategies for communication, in order to influence behaviors, feelings, opinions, and the intentionality of communication can become effective.

More...

Narratíva és mediatizáció

Author(s): Gábor Szécsi / Language(s): Hungarian Issue: 05/2021

In their communicative acts, individuals infer the mental states and events in the background of observed acts with the help of structures for the organization of events offered by narratives. Narrative thinking, however, has a significant role in the formation of the self and identity. In fact, to such an extent that the self is seen as the product of narrative thinking, a fictional character is emerging at the intersection of autobiographical narratives. In my study I investigate what effect the narrative interpretative schemes used in everyday communication have on our conceptualization of the self, on our self-image, while I also intend to analyze what effect media narratives displaying intentions, beliefs and desires have on the narratives of identity-construction of people using media in mediatized culture. The purpose of the present essay is to demonstrate that analyses like this can, in the long run, contribute to a great extent to the preparation of models and philosophical concepts targeting the description of the functioning and formation of narratives that capitalize on the shared cognitive structures of human motivational factors, goals, emotions and actions.

More...

Comunicarea non-verbală – modalitate de înţelegere a comportamentului uman

Author(s): Razvan C. Dinică / Language(s): Romanian Issue: 1/2010

Animals also communicate, but only humans communicate through language. The distinctive feature of language is that words carry meanings, which we learn initially through socialization and education. Communication through language depends upon these meanings being shared. We also communicate in many non-verbal ways, through, for example, body-language, while the same processes of attaching and learning meaning may also be applied. Thus, we learn that the “thumb up” sign means that “things are OK”. We communicate through images, too. A holiday snap can communicate our well-being on holiday and inform people that we have visited a fashionable resort. The term “image” has been extended to mean not just a representation of something, but also the impression of ourselves that we communicate to other people. We create an image through the style we adopt, and the clothes we wear communicate a great deal about us. These non-verbal ways of communication carry learned and shared meanings and may also be considered languages of the kind. Languages are much more than a means of communication, for they also express and shape the way we see the world and the way we see ourselves.

More...

A kolostorok honlapjai mint az ex voto digitális formái

Author(s): Senka Kovač,Lidija Radulović / Language(s): Hungarian Issue: 07/2021

The digital world has emerged as a new potential area for religious manifestations and practices. Since the beginning of the 21st century, electronic religious communication has become a field and a source of research on religious identity, religious communities, and the ritual use of the internet. By analysing several websites created by the Serbian Orthodox Church, the present study attempts to interpret the nature of the new means of spiritual communication between believers and the Lord, the experience of sacred places through prayer, confession, and the transmission of thanksgiving, as used by the Church.

More...

Globális szereplők Európában: HBO

Author(s): Kim Toft Hansen,Anna Keszeg,Sándor Kálai / Language(s): Hungarian Issue: 10/2021

This chapter evaluates HBO Europe’s local productions for European territories. Based on a complete registration of all HBO Europe productions and interviews with leading personnel, the chapter argues that HBO has been able to transpose the US brand and production model to Europe, and has succeeded in localizing content for local audiences, while at the same time catering a transnational audience. Especially through local format adaptations, local talent development and a richly represented crime genre, HBO Europe has been able to secure a European brand name as well as an opportunity to transfer the ‘quality’ brand to local audiences across Europe. The result is localized production models and a transnational availability of local European TV productions.

More...

Działania aktywistów języka inkluzywnego w mediach społecznościowych a społeczne postrzeganie feminatywów

Author(s): Marta Jarosz / Language(s): Polish Issue: 3/2021

Scientific objective and research methods: after the events of autumn 2020 related to the Women’s Strike protests, social networks have seen a significant increase in the activity of people advocating for gender equality. With this in mind, the article will present the operations of inclusive language activists in social media (the descriptive method will be used in this respect); followed by the presentation of survey results, the purpose of which was to: (1) examine whether the use of masculine names in relation to women working in certain professions is actually a factor determining how women perceive the possibility of being active in a given profession; (2) determining how the average user of the Polish language assesses the principles governing inclusive language postulated by activists. Main theses: (1) the use of common male names in relation to women (for example, names of professions) does not impose a clearly exclusionary way of thinking about women––their skills, predispositions, and opportunities to be active in the same fields as men; (2) the undertakings of activists of inclusive language in social media may not be convincing for the users of the Polish language. There is a probability that the postulated linguistic behavior will be considered as hindering communication and unnecessary in the context of striving for the economization of language. The results and conclusions are consistent with the first thesis, but do not confirm the second. The survey showed that the vast majority of respondents believe that language properties have an impact on the implementation of the idea of gender equality, and changes in certain linguistic behavior postulated by activists could contribute to achieving the desired equality. It also turned out, however, that the favor of the respondents towards the proposed solutions is rather declarative. Cognitive value: the results of the survey presented in the text provide up-to-date knowledge about the social perception of feminativum. They also allow for the formulation of assumptions about the success of activists of inclusive language, which is a kind of flagship element of broadly understood inclusive behavior.

More...

РИЗИК-КОМУНІКАЦІЯ У ПРОБЛЕМНОМУ ПОЛІ СОЦІАЛЬНИХ НАУК

Author(s): Vitaly Vladimirovich Kryvoshein / Language(s): Ukrainian Issue: 4/2017

The content of the main approaches to risk communication is disclosed. In particular, according to the normative approach of risk communication is based on some of the significant ethical criteria and values, focused on ensuring the fundamental rights of civil society, build confidence and consensus. Instrumental (technocratic) approach focuses on the definition of risk communication as a kind of technology that can apply individual, group or organization to obtain advantages in achieving certain goals. Realistic (sociological and culturological) approach considers risk communication as a means of improving the quality of knowledge that is available when making decisions under uncertainty. It is emphasized that realistic imperative may be associated with pragmatic reasons, but it is aimed to achieve this result, which is consistent with common interests and values. Based on the disclosure of the content of these approaches, it is determined that risk communication reflects a certain set of contacts, relationships and actions that arise in society when perceiving risk, assessing it by people, and the need to act to minimize the risk or reduce to an acceptable level the negative consequences of its impact. Determined that risk communication is aimed at addressing the following main objectives: to make the message as accessible to all addressees could understand their meaning; provide an environment for discussion of risk issues involving all stakeholders in the democratic process aimed at resolving conflicts; create conditions in order to convince the message recipients to change their attitude to a particular type of risk. Successful risk communication depends on how the threat was identified for the implementation of communication activities. For this it is necessary to take the following steps: identification of possible collision situations; definition of situations that may trigger conflicts; determining the critical level of perception; determining the ability of information that serves an incentive for certain actions; determining the level of the motivational power of information provided; determining the level of conflict information provided; determining the level of psychological barriers of perception; determination of the ability to hear and understand information; determining the level of preparedness of criticism and black / gray PR; determining readiness to use methods of “pattern disruption”; determining the ability of media to modify and provoke opposing units; determination of a threat of lack of time mode; determining the level of professionalism and training of performers communicative action; determine the feasibility of using adequate methods, techniques, technologies.

More...