We kindly inform you that, as long as the subject affiliation of our 300.000+ articles is in progress, you might get unsufficient or no results on your third level or second level search. In this case, please broaden your search criteria.
Autor naświetla zagadnienia public relations w sytuacji kryzysowej. Przedstawia znaczenie reputacji dla przedsiębiorstwa, charakterystykę współczesnych sytuacji kryzysowych, a także planowanie i strategie działań informacyjnych w sytuacji kryzysowej.
More...
Autorka przedstawia korzyści, jakie może przynieść specjaliście do spraw public relations uwzględnienie w działaniach komunikacyjnych potencjału social media. W tym celu w pierwszej kolejności opisuje istotę mediów społecznościowych i ich cechy, by następnie omówić ich rodzaje oraz podstawowe instrumentarium, uwzględniając specyfikę m.in. Facebooka, LinkedIn, YouTube, Twittera, Instagrama, Wikipedii czy platformy blogowej Wordpress. Na tej podstawie autorka analizuje możliwe strategie działań z zakresu public relations realizowane za pomocą mediów społecznościowych oraz wyzwania dla public relations wiążące się z komunikowaniem w mediach nowych technologii.
More...
Autor naświetla zagadnienie, jaki wpływ na public relations mają cyfryzacja mediów i rozpowszechnienie komunikacji internetowej (w tym przez media społecznościowe).
More...
Rozdział zawiera porównanie marketingu klasycznego, public relations oraz marketingu relacji pod względem realizowanych celów i stosowanych narzędzi. Wskazuje na synergiczne powiązania marketingu relacji oraz public relations w szczególności z zakresie budowania emocjonalnego zaangażowania klientów z wykorzystaniem mediów społecznościowych. Zależności te zilustrowano szeregiem przykładów działań marketingowych mających na celu zarówno budowanie rozgłosu, jak i nawiązywanie dialogu z odbiorcami. Zdefiniowano korzyści płynące z zastosowania narzędzi komunikacji poprzez media społecznościowe w kontekście zarządzania relacjami z klientami (CRM) w postaci: możliwości prowadzenia dialogu z szerokimi grupami klientów, wzbogacania każdej relacji 1:1, możliwości prowadzenia indywidualnych relacji z klientami trudno „namierzalnymi”, a także integracji z procesem handlowym.
More...
This article discusses the issue of phraseological meaning from the cognitive culture-oriented perspective, which is based on two key assumptions. The first is that language and culture are two separate and interacting semiotic systems, while phraseological units are the products of this interaction. Thus, phraseological meaning is formed as a result of inter-semiotic transposition, i.e. transfer of some conceptual information from nonverbal signs of culture system into the verbal ones of the language system. The second assumption results from the first and stipulates that phraseological meaning is a two-strata structure, the surface stratum and the deep stratum. The deep structure encloses the conceptual foundation based on cultural elements and the surface stratum is its embodiment into language signs. We have chosen the semantic field of emotions to put in practice the cognitive culture-oriented analysis. Anthropologists have proven that emotions are not simply physiological reactions of human bodies, they are also the result of people’s cultural interpretation of extra-linguistic reality. Thus, we shall try to identify the conceptual information that underlies phraseological units depicting human emotions.
More...
The present paper presents the results of a qualitative scientific research based on the focus-group method. The concept of assertive communication are delimited from the perspective of the latest theories and arguments are made regarding the need for the integrated development of communication skills, self-affirmation and self-management in future student teachers. The research focuses on several essential dimensions of assertive communication, namely, initiating communication, self-esteem, defending one's rights, expressing positive and negative emotions. Its results provide us with clarifications regarding students' personal perspectives on building the teacher-student relationship, on the models provided and the skills acquired, on the concrete strategies of self-affirmation that they consciously use, on the approach to conflicts and situations. injustice, as well as on the techniques used in managing emotions in the context of teaching relationships. Starting from the types of assertive behaviors manifested by students in communication, a structure of their training and personal development needs is elaborated, as well as a series of educational strategies that can meet the expectations of future teachers
More...
Starting from the premise that the management is the oldest of the arts and youngest of the sciences, it would mean that man has always been concerned with the act of leadership in various fields, including education. Perhaps it is within the school environment that it is necessary to know how to communicate effectively in order to achieve the objectives that will lead to the formation of a human personality needed in the society. The present article highlights the importance and the need for assertive communication within the school environment, emphasizing the advantages of assertive communication for human relationships. It also clarifies the meaning of management and managerial communication
More...
The article interprets the problem of the relationship between psychological defense mechanisms and coping strategies (coping behavior) in adolescents, which are considered the most important forms of adaptation for individuals in stressful situations. Psychological protection is an unconscious psychic mechanism, meant to minimize a person's negative experiences, to regulate their behavior, to increase their adaptability, and to balance the psychic. The practical study proved the relationship between psychological defense mechanisms and coping strategies used by adolescents in difficult situations: constructive psychological defense mechanisms led to the choice of constructive coping strategies and vice versa, destructive defense mechanisms determined destructive coping strategies.
More...
The interest in finding the genesis of psychosocial phenomena is manifested by various specialists to understand the phenomena involved in the behavior and culture of social groups. Permanent individual-society cohabitation, the permanent flow of information, negotiations, conflicts, tensions or processes of accommodation and cooperation between the individual and society form the specific field of interest of social representations. The effects of globalization and the development of media technology are also felt in the evolution of social psychology. Facilitating personal and institutional contacts, linguistic uniformity through communication in English, the tendency to align with professional training and evaluation according to similar criteria have significantly reduced the geographical differences in the present of our existence. In this context, it could happen that the representations of different social objects studied during sixty years are unique. People reconstruct the social object, re-evaluate it and, thus, the object exists only through the meaning offered by individuals.
More...
The importance of communication in the online environment is increasingly used and sought on social networks. Nowadays, teenagers seek the company of other people on the Internet for communication. Online communication has radically changed the dynamics of the personal lives of millions of people. The etiquette of the Internet today is part of social norms, customs and culture. The basic rules of neticheta are those applied daily on the Internet and are established to have effective communication with each other.
More...
Communication is a complex phenomenon inevitable to society. Lately, one has noticed a noticeable rise in the interest towards both the theme of communication, in general, as well as in that of intercultural communication, in particular, at the individual level as well as at the level of the group interactions. Intercultural communication comprises universal elements, as well as specific ones, operating at various levels, generating a variety of communicative behaviours and leading to certain types of communicational necessities, greatly impacting what speakers perceive and how they perceive. The subject 'Romanian Language and Literature' is a strong means and an appropriate educational medium for intercultural education to take place in, it develops the intercultural communication skills, it creates intercultural attitudes. Thus, intercultural communication is a process which can be successfully guided, developed, adjusted by teachers during Romanian Language and Literature classes.
More...
The article describes the relationship between language and culture as well as the ways of discussing about cultural identity and cultural diversity at EFL classes to university students. The author offers an analysis of researchers' views of the interaction between culture and language and suggests some practical ideas for intercultural dialogue at EFL classes. The author of the article highlights the idea that knowing the language gives an appearance of understanding people of different cultures but does not give a sufficient knowledge about the foreign culture. Taking into account that verbal as well as nonverbal communication involves much more than transmitting a particular message and it reflects everyone's identifications, keeping their cultural values, the author of the article suggests several practical ideas for EFL classroom to provide a real interaction between cultures through comparison of different cultural values.
More...
The human species exist only for three hundred thousand years. We can attribute our success to our uniquely effective brains, which basic characteristic was the propensity to cooperate and share information. Relationships are at the base of our adaptation strategy, and their neurobiological basis, in the form of the community brain, have to be operational for everyone of us. However, in today’s world, full of information, interpersonal contact and emotional overload, these mechanisms become a trap. Our natural sensitivity, developed to live in small groups of hunters and harvesters, becomes the source of a dangerous overload. The change in scale of our communities made our strongest assets into our most serious challenge for the future. Understanding these facts gives us the tools to interpret community phenomena, which, from other points ofview, can be seen as the effects of reluctance, bad faith or even of intrinsic evil. Working with this knowledge gives us a chance to understand that humans, naturally cooperative, can build a world based on trust and collaboration, even if it has to be built on a much bigger, and unnatural for us, scale.
More...
