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GÖSTERGEBİLİM VE SÖZCELEME ÇERÇEVESİNDE REKLAM ANALİZİ

Author(s): Buket Altinbüken Karsli / Language(s): Turkish Issue: 07/2016

In this work, the process of interpretation of advertisements containing visual, textual and audial signs will be examined under the light of semiotics and enunciation theory. In the advertisement discourses, interpretation process is bidirectional: the message, produced by the enunciator subject is comprehended by the receiver. The visual, linguistic and audial signs in the advertisement text are interpreted regarding the enunciation situation in context. The answers given to the questions such as when, where and to whom the advertisement will be published, all define the articulation of the meaning. The relation between the signifier and the signified changes according to the publication manner of the advertisement text; the background and the target mass. Moreover, different meanings are attributed to the advertisement regarding the social and cultural values for which it is published. That is why, while examining the advertisement discourses, one has to take the enunciation situation in account. The situation account, also defined as the enunciation production, has three fundamental elements: the subjects of enunciation (sender and receiver), the time and location of enunciation. The advertisement text can either be conveyed in implicit enunciation, by a voice, or from a subjective perspective by means of a first-person narrator depicting the enunciation situation. In the texts, the subjects of enunciation are determined by personal pronouns and in visual discourse in different perspectives. The choice of place and time for the publication of the advertisement is not arbitrary, either. The signified of one single signifier may vary from one society to another and even in the same society, but at different time or places. The location of publication (street, bus, station) and publication time are the elements that provides the reading of signs and articulation of the meaning. In this work, the place of enunciation in the semiotic analysis of different advertisements will be revealed by considering the three elements of enunciation.

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Uczciwa praca jako źródło utrzymania

Author(s): Andrzej Zwoliński / Language(s): Polish Issue: 1 (6)/2012

The article is an attempt of an analytical look at the basic elements of economic order such as work and wages, from the perspective of Church social teaching. The author tries to show and justify personalistic reasoning with regard to work. The basic theses of this reasoning are: the primacy of man and his work over capital, the man is the subject of work, the man has the right to work and fair pay for it, work is also in the normal way to meet people’s needs, spiritual as well as material.

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The Role of Parental Involvement on Language Development of Turkish EFL Learners

Author(s): Aslı Dinç,Yeşim Keşli Dollar / Language(s): English Issue: 1/2017

The purpose of this study was to investigate the feasibility of parent-centered collaborative learning in English language teaching and to sort out the strategies and techniques that might help and contribute students’ language learning process. This qualitative case study examines how parental involvement can play a crucial role in the improvement of EFL learners’ academic and social background in English classes. This study was carried out in a primary school with 5 students from fourth grades English classes and their parents, 7 teachers including 1 native English teacher, 4 Turkish English teachers, the head of the language department and a student counselor at a primary school in Istanbul, Turkey. In order to obtain qualitative data, semi-structured interviews, observations, records of students’ projects/homework assignments. The findings of the study revealed that parents are powerful partners in one’s language development and learning process by contributing academic attainment in terms of sociolinguistic perspectives.

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Микола Потоцький як магнат та меценат

Author(s): Natalia Kolosova / Language(s): Ukrainian Issue: 1/2017

Mykola Pototskyi as a magnate and philanthropist The purpose of the research. This study examines philanthropy activity of Mykola Pototskyi. Mykola Pototskyi is characterized as a historical figure, magnate and prominent philanthropist. Research methodology. Diversity of arts patronage phenomenon causes the need to study it in interdisciplinary research using the principle of polimethodolism. The conceptual approach is based on a scientific understanding of philanthropy as a complete, complex and independent cultural phenomenon. Scientific novelty. The conceptual idea of our work is to highlight the historically conditioned domestic nature of sponsorship phenomenon and awareness of the importance of national patronage history for adequate understanding of the nature of traditional and modern forms of this specific type of charity. Conclusions. Philanthropy activity of Mykola Pototskyi was focused primarily on the construction and decoration of Catholic and Greek Catholic churches, provision of productive implementation of creative workshops (“factories”) in his estates and support of the prominent representatives of two generations of Lviv sculpture school. Magnate Mykola Pototskyi was a controversial figure, but his long-term and large-scale charitable activity in favor of Ukrainian culture determines his place in a cohort of prominent Ukrainian philanthropists. Among the motivating factors that led to the selection of patronage objects moral, religious, aesthetic and patriotic ones dominated.

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Етика наукових публікацій

Author(s): Tetiana Opryshko / Language(s): Ukrainian Issue: 3/2017

The purpose of the work. The research is related to the questions of the ethical policy of the scientific periodicals and main recommendations of the Committee on the Ethics of COPE publications.Its main purpose is to inform Ukrainian authors and to ensure compliance with these requirements by the editorial boards of national publications, because it is a prerequisite for indexing by global science-computer databases, and international publications of domestic authors. The scientific novelty of the work lies in the study and systematization of English-language information, which due to the lack of Ukrainian-language sources has not been enough covered in Ukraine. The research methodology consists in analysis methods, in particular for English-language sources, descriptive and comparative. There were determined criteria for the refusal of article publishing, unfair practice of individual publishing houses and author’s responsibility for the research publication. The research describes the types of plagiarism and the process of recalling an article. The attention was paid to the issue of academic integrity and its implementation in Ukraine and the rules of citation and self-citation. The article states the basic concepts of open access and the traditional model of scientific journals and gives criteria for identifying questionable publishers and “Jeffrey Bill’s black list”. Conclusions.The issue of the ethics of scientific publications abroad is clearly regulated and standardized. In Ukraine, only the top editions carefully adhere to the requirements. Therefore, the issue of using the Creative Commons open access licenses in Ukraine, self-archiving of the data set and own publications, and the conclusion of copyright agreements across the country provides prospects for further researches.

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Projekcinés Pedagogikos Eskizo Bréžtis

Author(s): Vilija Targamadzė / Language(s): Lithuanian Issue: 56/2008

The articles investigates the problem of designed education as a universal means for educational interaction. It focuses on the implementation of designed education suitability for various methodological approaches. The object of the research is designed education as a means of modelling. The aim is to define the concept of designed education. Methodological attitude: educational system - action system; a shift in one element does influence other elements. The article contains 2 parts. Functional expansion of designed education is covered in the first part, the so called “Description of Designed Education Construction/modelling Approaches”; it also provides evidence based on various researches whereas the logic of the modelling system itself is demonstrated in the second part “Simulation of designed education system”. In addition, the six modelling stages are addressed in it concentrating on possibilities and potential barriers. Consequently, the system of designed education is considered as a phenomenon to improve educational interaction of the educator and the child for different methodological approaches in the educational philosophy or religious world-view.

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Jakość Życia Zawodowego I Działania Odpowiedzialne Społecznie Skierowane Do Pracowników Na Przykładzie Firmy Usługowej

Author(s): Anna Jakubczak,Małgorzata Gotowska / Language(s): English Issue: 1/2015

The aim of the study was to describe the implementation of socially responsible business actions addressed to employees in five areas. The two hypothesis has been assumed: 1. The analyzed company acts in social responsibly way towards the employees shaping their quality of work life; 2. Social responsible actions aimed to employees are influencing their quality of life and are important factor of financial success of the company. The original internal data from enterprise and data from other research were analyzed. The main method of research was case study. Data have been obtained through in-depth interviews. Elements of human resource management (HRM) in the enterprise have been characterized. The research found the level of implementation of the concept of corporate social responsibility (CSR) towards internal stakeholders and its importance in shaping the quality of work life.

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Чему још образовање?

Author(s): Predrag Krstić / Language(s): Serbian Issue: 149/2014

This paper focuses on a few simple questions that fundamentally challenge the idea of education, as well as its modern realization. The suggestion is that, within the undividedly accepted educational strategy of the West, there are still uninspected costs and smuggled dilemmas. They then burden the contemporary disputes over education at a lower level of generality: general or vocational, culturally determined or universal, standardized or deregulated, uniform or plural, privileged or available to all, elite or “open” education, and so on. We believe that such thorough clearing up of conceptual field would point to those presumed purposes, functions, and outcomes of education which make its investments seem constantly unsatisfactory, and education itself appears chronically in crisis.

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Cultural Landscape and Creative Practices – Some Usefull Notes for Regional Context

Author(s): Violeta Pușcașu / Language(s): English Issue: 1/2016

The text deals with two concepts that have started to make career in the regional studies domain. Thus, the cultural landscape and the creativity are the main concepts organizing the article. After reviewing some perspectives on landscape and its factors, there is a short analyze of different classification systems for the cultural and creative industries. The purpose of this kid of approach is to introduce the opportunity of using the terms into regional speaking.

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Трендови промена у друштву и образовању које генерише четврта индустријска револуција

Author(s): Jovan R. Bazić / Language(s): English,Serbian Issue: 4/2017

This paper discusses the changes in society and education generated by the innovations of the Fourth Industrial Revolution. The basic starting point is that modern technological changes are interdependent with current social processes and development projections that have accelerated their flow. Therefore, this research deals with the analysis of development strategies, information, reports and relevant literature at the document level, and it has applied an analytical and descriptive method to identify and describe the basic factors of technological and change in society and education that generate innova¬tions of the Fourth Industrial Revolution, as well as their interdependence. The innova¬tions of this industrial revolution, as well as the previous ones, simultaneously influence the development and organization of society, its structure and dynamics, the value system, and the everyday life of people.

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Ставови наставника према образовној концепцији ефикасне школе

Author(s): Ivko A. Nikolić,Danimir P. Mandić,Ivan Kostadinović / Language(s): English,Serbian Issue: 4/2017

Under the influence of the new informative-communicative technologies, the concept of a traditional school is slowly drifting away. So the question arises, what needs to be done in order for education to be more efficient in the new digital era? In search for an answer to this difficult question, It is imperative that we make use of the, before mentioned, informative-communicative technologies. The goal of our research was to determine the opinion of teachers towards the concept of an efficient school. The research was conducted on a representative sample group of 1367 teachers, educators, counselors (psychologist) and directors in the cities across Serbia. In the survey, field survey techniques were applied. The data were processed using descriptive statistical methods. The result of the research shows that the teachers are highly in favor with the terms of an efficient school. More specifically, an efficient school must be an institution of trust and cooperation in which everyone learns. It requires new time and space organization. These findings provide a solid base, to the creators of the educational politics, for establishing an efficient school and a working class system which would encourage students and lead them to success according to their individual abilities.

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Ефекти неких образованих промена у контексту циљева реформе образовања

Author(s): Slavica Maksić,Zoran Pavlović / Language(s): English,Serbian Issue: 4/2017

The present study deals with the changes brought about by the educational reform since the 2001, which refer to the accomplishment of educational goals in the courses of Serbian language, religious and civic education. The study also included the analysis of the conditions in which the educational changes took place, the resources needed and prevailing social values. The results of the previous relevant studies indicate that the defined goals related to the instruction of Serbian, religious and civic education have not been accomplished in targeted level. The analysis also shows that adequate material and human resources for the reform implementation have not been provided, as well as that the prevailing values do not support the planned development of the education. It is concluded that these difficulties pose the challenges on whose overcoming the future of educational changes depends.

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Душа и будућност образовања

Author(s): Slobodan R. Reljić / Language(s): English,Serbian Issue: 4/2017

During the time of the domination of the liberal political ideology, school curricula become instruments of “scientific humanism”. Schools were totally committed to “mundane values”. At the beginning of the third millennium, it is certain that geopolitical turn will occur. This process could summarize in the slogan “The rise of Asia and Fall of America”. It has an impact on the transformation of the values that school system have to establish and continually reproduce. Some theorists, this process of transformation of a set of the values call “return to a soul”. An ongoing process of transformation of the set values is not merely a process with religious meaning. The change of values that comes along with geopolitical turn, is more focused on the new ways of establishing fruitful and subtle connections with the world and other persons. The other person or persons are not seen as an instrument for our own self-interest or some kind of obstacle towards realization, protection or advancement of our own egoism. The other person or persons are seen as a soul. The birth of the new set of values is a permanent and complex process with an uncertain outcome burdened with a huge level of historical and social uncertainties This article is trying to sketch who will be the main agents of change of values and how this process will be carried out in the near future.

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Rendszerváltozások az oktatás finanszírozásában

Author(s): István Polónyi / Language(s): Hungarian Issue: 4/2009

Principles within the political transformation of education (self-governing, pluralism, and autonomy) are now uncertain. The Minister of Education and the initiators of the Education Green Paper were of the opinion in 2009 that the solution to educational problems could only come when the centralization factor was dealt with. It was believed that the unsettled socioeconomic background differences are too great; while current maintainers of the status quo and education financing are unable to compensate for these differences. The efforts of the educational government failed. It did not ensure that education law would guarantee a high amount of central support. Under successive administrations, self-governance (i.e. local government increasing its own financial contributions) versus centralization (i.e. increases in central contributions) has been the issue. All election promises were directed towards centralization – while each new government went in the other direction. Parties wishing more centralization of educational policy always get the attention as they appear to be more active and stronger – which is important in relation to the way they govern; then, voters can be won over. And after elections, such promises are still a part of the cabinet’s politics – later, however, resources devoted to education will be again reduced; thus is the rhetoric of self-governance. Financing the education sector’s independence is also something causing controversy; and there was a break here in 1998 because of an agreement with the Vatican, which increased inequalities within education. Since the political transformation, schools located in little settlements have been the big, unsolved problem; for small schools in small settlements have higher operating costs, and these forms of school self-government have very little income. Yet it is not only a financing problem – the social composition of village populations and a lack of teachers are having a significant impact on education and its quality here, which leads to there being weaker students’ and weaker learning results. And the uncertainty here is traceable to existing government policy and public education funding instabilities.

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Polislerin Çalışma Saatlerinin Aile Yaşam Kalitesine Etkisi Üzerine Nitel Bir Araştırma

Author(s): Hasan Hüseyin Uzunbacak / Language(s): Turkish Issue: 2/2017

The aim of this study is to determine how the effects of the police’s working hours are perceived by the partners of those who serve as police officers. The population of the study consists of the partners of the police officers who work in Ergonomic Shift System (EVS). The sample group in this study has been determined as 40 partners by means of Criterion Sampling which is a purposive sampling method. The data obtained from this study wherein qualitative research methods have been employed have been collected by means of semistructured interview form. Following a content analysis, the data have been classified into main themes and charts based on the frequency of the partners’ responses have been created. As a result, it has been found that shorter working hours have positive effects on the quality of family life which has been categorized into main themes such as domestic interaction, carrying out parental and domestic responsibilities, interaction with social environment, communication between partners, and improvement in physical and psychological conditions.

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Działalność wychowawcza w pracy socjalnej z osobami bezrobotnymi

Author(s): Zdzisław Wołk / Language(s): Polish Issue: 2/2014

Unemployment is an integral part of the capitalist economy. Some consider it to be a pathological phenomenon because it restricts the social progress. It is analyzed on the basis of various scientific disciplines, i.e. economics, sociology, psychology, social policy, and in educational sciences as well. Effective prevention of unemployment requires to appeal to education primarily because of the key role that it plays in shaping attitudes. The attitude of the unemployed affects the adopted life strategy. Employment services and social assistance have many possibilities to influence the attitudes of the unemployed, which affects the stimulation of their active life and the labor market.

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Ostatnia Wieczerza popkultury

Author(s): Aleksandra Joanna Smorawska / Language(s): Polish Issue: 3/2017

An oxymoronic relation between popular culture and the sacred is one of the strategies of shockvertising. The analysis of The Last Supper theme in printed advertisement shows how often the industry of advertising uses well-known and easily recognizable sacred symbols. Elements taken from the sacred sphere can be found in advertisements from various sectors, and also in different places, events and services. The reactions to analyzed advertisements show how strong emotions are related to shockvertising that uses sacred symbols. Research proves that it is valuable to look at the relation between popculture and the sacred not only as a way to simply shock, but also as an important voice in the debate about the present.

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Kreativni marketing u medijima

Author(s): Aleksandra Brakus / Language(s): Croatian Issue: 8/2016

Art is a human activity which aims to stimulate the senses, mind and spirit. It is an activity that was created with the intention to transmit emotions and ideas. The need for art comes from human creativity. Many scientific disciplines such as psychology, sociology, art, are exploring the concept of creativity. The presence of creativity in marketing is not sufficiently explored. We live in a time that is characterized by rapid technological advances and changes. We are meeting with a large number of advertisements and our consciousness has already built a “defense” against advertising. We do not notice many advertisements and become blind to most of them. Companies must be extremely creative if they want to send a specific message and to gain public attention. Creative marketing is a combination of marketing and creativity. It is useful in theoretical and practical terms, and can use all types of media to achieve their goal. Creativity has benefits of marketing because it can express through it, and the marketing gets benefits of creativity because on that way it gets a new look and a becomes a marketing of new age.

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Medij kao medij (između brenda i čovjeka)

Author(s): Trina Mjeda / Language(s): Croatian Issue: 5/2014

The modern consumer is increasingly demanding - it is no longer enough to have a good product, it is crucial to be a brand. Behind most successful brands there is a long and complex strategy, which is mostly based on the characterization of a brand as a human being. Here, the media serve as a channel to communicate the value and the brand promise to the target group - brand wants to become a perfect man, an idol with whom consumers want to identify. Expression of loyalty to a particular brand is a sign of a belonging to the group and accepting the values that are determined by the brand personality. This paper gives an overview of methods for influencing consumer behavior and how it evolves.

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Umjetnost, mediji i kapital

Author(s): Jadranka Božić / Language(s): Croatian Issue: 5/2014

Nowadays art represent a large and complex market of artistic works, ideas and art media. The paper tries to answer why art is still powerful and essential to the modern world. Artistic impulses of some today’ s artists who use various media, techniques and possibilities of modern technology to substantiate their ideas, as in the past testify to the deep spiritual stronghold.

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