Строително предприемачество и недвижима собственост. Сборник с доклади от 34-та международна научно-практическа конференция – ноември 2019 г.

Author(s): / Language(s): English,Bulgarian,Russian

The International Scientific and Practical Conference “Construction Entrepreneurship and Real Property” is held every year since 1985 by the Department of Economics and Management of Construction. The topic of the Conference „Construction Entrepreneurship and Real Property” has not changed since 2006, but the topics of the papers are up-to-date and comprehensive. The topic of the conference results from the special nature of the economic settings in Bulgaria and is largely predetermined by the continuing problems in banking, construction business and real estate management. The main focus is on the issues of economics and management of construction, urban planning and real properties.

Kapitał marki w mediach społecznościowych. Perspektywa konsumenta

Author(s): Małgorzata Karpińska-Krakowiak / Language(s): Polish

Social media have been employed in marketing communication for several years. However, there is a shortage of scientific research covering the correlation between brand activity in the digital environment and the consumers’ behaviour. Therefore, the main goal of this publication has been to evaluate the possibilities of creating brand equity in social media and to define the role of various psychological factors appearing in this process. Through a number of research steps, the author has analysed contemporary marketing communication campaigns in social media. On this basis, a new message categorization has been presented. An experimental analysis was then conducted to find out the type of messages and consumer predisposition conducive to building brand equity. The influence of brand equity itself on the responsiveness of internet users was also tested. The research results make it possible to predict the effectiveness of marketing communication in social media. Thus, they can be helpful not only to scientists, but also to entrepreneurs and the employees of advertising and media agencies.

The Socializing Voyage of the Video Game Player

Author(s): Pascaline Lorentz / Language(s): English

Video gaming proffers manifold possibilities in role taking and requires players to entertain dialogues with various interlocutors in online and offline contexts. Online games have been extensively studied. Yet, we wonder what happen through the offline interaction between the player and their avatars. This work shows that, while playing with The Sims®, players undertake a socializing voyage through several stops: simulation, anticipation, experimentation, embezzlement and interdependence. Throughout their experiences video gamers extend their awareness and their plasticity to increase their social flexibility. At the end of their voyage, players achieve a better understanding of their social world. The socializing voyage is the micro level of the video-ludological socialization developed elsewhere.

Hodnota a e-business

Author(s): Alena Klapalová / Language(s): Czech

The essence of the existence of any business is the creation and realization of value. From a semantic point of view the value is the multi-dimensional concept. The one of the most often desired and followed-up objective of managers is the growth of added value. This value – well expressed in financial units - gives the answer to the question of how the company was successful in a certain period, but does not answer the question why the company was successful or not. Different values are expected by different stakeholders and the rate of their satisfaction with the level they get has impact on added value and value for company shareholders as well. The value is the basic category for the act of exchange or transaction betweeen entitities, specifically in this work as entities we mean companies. One of the two or more participants of this act is the customer looking for a value that satisfies his/her needs the best. Precisely the value for customer is crucial for a successful and sustainable company's survival.

Market Intelligence jako program wsparcia procesów decyzyjnych we współczesnym przedsiębiorstwie

Author(s): Bogdan Gregor,Magdalena Kalińska-Kula / Language(s): Polish

The monograph discusses the role of information and the knowledge of markets and marketing in the management of a business organisation. The contemporary business environment is characterized by uncertainty and complexity. Companies wishing to minimise operational risk must have an efficient system for gathering information and be able to transform the collected data into knowledge. The management process in a business organisation is supported by market intelligence – a practical set of activities designed for the efficient gathering of information about the market and its participants. The publication is of a theoretical and empirical character. The authors, focusing on theoretical studies and empirical research results conducted in enterprises, explain the essence and specify the role of market intelligence in creating useful knowledge needed to support managerial decisions in contemporary business organisations. The book is intended for academics and researchers dealing with knowledge management and new technologies, as well as for economic practitioners. It can also be used in didactics, on different levels of studies, when introducing a more detailed discussion on knowledge management, market and marketing research.

Digitální informační kurátorství jako univerzální edukační přístup

Author(s): Michal Černý / Language(s): Czech

This research and theoretical monograph aims to describe universally the phenomenon of curatorship as an educational approach. Martin Heidegger writes about the lights that exist as a fact in the world, but the light that illuminates it, or our view of how it looks and where it spreads can be different. This first idea of the German phenomenologist is borne by the whole publication. The phenomenon of curatorship is gradually trying to look out of information science, primarily as a question of organization of knowledge, but also in terms of how it is possible to effectively search and work in such a structure of information (collection or set). The second point that is accented in the book is philosophical. The publication, on a relatively large scale, analyzes in detail the philosophical foundations of curatorship as an edukative phenomenon and its sources see in connectivism, pragmatism and phenomenology. Attempts to emphasize not a substantive view of philosophy, but of procedural. Collection, even one who approaches it, is not finished and immutable objects that meet freely, but the incessant “making ourselves”. The third view that the publication offers is devoted to pedagogy and philosophy of education. It analyzes the digital information curatorship as a pedagogical phenomenon, but also attend to educational antinomiím or outlining specific didactic principles that it is possible to work with a collection in the process of education to do. The last fourth stand-alone perspective in the field of scientific discourse is a technical view, in which the book attempts to describe both API issues, content integration and interface functions, as well as individual services that can be educationally used in the curatorial context. In this respect, it follows the tradition of Luciano Floridi, who devotes much space in his texts to technological excursions. This area also includes metadata discussions as one of the key structures needed to effectively curator content. The book also contains two important parts. The first is the analysis of the various theoretical concepts and models that can be accessed by curators, whether from the point of view of practical creative activity or the paradigmatic view of the whole issue. This analysis is apparently the only one in the current literature that is done with sufficient care and erudition. He then follows up his own design of the digital curatorial model, which is a philosophically and didactically conceptualized concept, and presents, together with Whitteker and his curatorial model based on PIM, a second significant theoretically significant project with great application potential. The book is not only theoretical but also contains empirical studies that deal with the various research aspects associated with curatorship. The book works with micro case studies that relate to the pedagogical experience of the author both in the presenter’s and in the e-learning form. Although most of the conclusions from this section have already been published separately in the form of partial articles or conferences, they are probably the broadest research faculty related to the educational perspective of educational content. The publication is already the third, albeit widespread, publication of a book that is currently the only monograph that deals with the phenomenon of curatorial content in terms of educational or educational perspectives. At the same time, the whole subject can framing both philosophical-empirical and transdisciplinary. Martin Heidegger, in one of his lectures, states that these really interesting things are happening at the border of individual disciplines. The book entitled “Digital Information Curatorship as a Universal Educational Approach: Pragmatism Education Theory and its Practical-Research Implementation” at the frontiers of these balances in its content.

Digitální kompetence v transdisciplinárním nahlédnutí: mezi filosofií, sociologií, pedagogikou a informační vědou

Author(s): Michal Černý / Language(s): Czech

Digital competencies are a topic that is undoubtedly extremely interesting and attractive, both in terms of political declarations and in the field of scientific research or empirical practice. Exponential growth in research interest is also seen in SCOPUS. In practical terms, it can be said that the Czech environment is partially delayed in reflecting on the subject, which can be attributed to several influences. The first is the very problematic teaching of informatics at secondary schools and the absence of a clearly defined term of digital competence as one of the key capabilities. The second source, which is closely related to the school environment, is the pressure to revise the curriculum, to strengthen IT thinking. In the same time, it is possible thanks to research projects, but also developing projects (funded from the European Structural Funds) to see an effort to actively reflect not only the theme but also to build on DigComp, that the European reference framework for digital competencies. This book analyses the various themes that are associated with Digital Competence and offer their possible thought grip. In doing so, it does not follow the level of education in the sense that we would like to teach the user to work with information or perhaps to extract bitcoins. The author aims to create a specific framework of thought or domain in which individual competencies or educational activities can be considered in a broader context and depth. The text is structured into three logical partitions. Chapter European framework for digital competencies for citizens: comment on some (unspoken) starting points from the position of phenomenological philosophy is grasping theoretical issues through the eyes of phenomenological philosophy, which will be an essential interpretative tool in other parts of the text. We try to outline here the critical „cross-sections“ or the starting points of the model, which are interesting for broader theoretical considerations. The longest part of the book is divided into five large units and passes through DigComp as it was constituted. Within each competency, we offer an analysis of some critical sub-topics that we try to illustrate or combine with practical examples. We do not want to build a distant demanding phenomenological text here, but instead, we intend to show phenomena that deserve deeper reflection. That is our goal in the Czech Republic to carry out the first systematic analysis framework would, at this point like to leave aside specific questions that DigCompem itself may be associated. The first is the question of organising competency dimensions. Should it start with a work that is the beginning of every activity? Only in the creation process are the situations and needs that need to be addressed by other competencies. Or should I start solving the problem? The ability to solve the problem is probably the primary competency bundle that defines all other particular procedures and activities. Other themes are the structure of specific dimensions, which, especially in the issue of problem-solving, has an extremely unfortunate composition, which does not allow the whole framework to be used effectively in the way it would be necessary. At the same time, the question arises after the hierarchy of competencies or after their continuity. We leave these questions aside in this monograph for the above reason. However, we see them as crucial for further professional discussion. The third part offers a working translation of DigComp as a basic but also a reflective element for further research. The whole text is carried in the spirit of phenomenological reflection, as used for example by Jan Sokol in his books, i.e. on the level of thinking about how individual phenomena in the area of digital competences can be perceived, but also how to apply them in the context of the conative and cognitive. This text is probably the first systematic monograph that deals with the phenomenon of digital competence, at least in the Czech environment. At the same time, it is by no means a textbook or other purposefully published material, but a synthesising work to draw attention not only to individual phenomena but also to the relationships between them. Digital competence is an exciting bridge between information science, sociology and pedagogy. Digital competence mainly draws on information science by monitoring how information is processed, disseminated and used in an environment that is considerably different from industrial. Information science should be able to talk about this newly constituted environment concerning digital competences adequately. Obviously, sociology is taking a significant shift away from competence as an individual‘s individual qualities to something that is much more accomplished in a community, but also the fact that digital competence is a phenomenon that determines how society looks, respectively, as a subject (learning, information, knowledge, etc.) can be attributed to it. From pedagogy, there is a need for some continuous learning - whether at the individual or community level, because only through education can one be an active full-fledged member of a dynamically changing society.

Angielsko-polski słownik IA, UX, UI & SEO

Author(s): Anna Matysek,Jacek Tomaszczyk / Language(s): English,Polish

The English-Polish dictionary of IA, UX, UI & SEO is the first and only compilation of the terms related to information architecture, user experience, user interfaces, usability, and website optimization. Such a large and structured set of vocabulary in this industry can not be found even in world terminology resources.The authors have collected a set of about 4800 terms and expressions, to which they have assigned Polish equivalents, and often also explanations, supplementary information and cross references. All the entries are provided with the International Phonetic Alphabet transcription of the English terms.The dictionary is primarily addressed to information architecture students. It should also be of interest to website designers, and digital product and service developers.

Polscy ekspaci w Dolinie Krzemowej. Badania wśród specjalistów wysokich technologii

Author(s): Marzena Sasnal / Language(s): Polish

Outsourcing w technologii "cloud computing" w działalności krajowych zakładów ubezpieczeń

Author(s): Weronika Wojturska / Language(s): Polish

The monograph thoroughly explores the regulations of the insurance and reinsurance activity act and the stance adopted by the national and European supervisory authorities. The author discusses the aspects of processing personal data as well as the data covered by insurance secrecy. On this basis, the admissibility, the conditions for use and the efficiency of the cloud computing outsourcing standards in national insurance institutions were assessed. The publication is intended for the researchers in the insurance, law and finance fields, as well as the insurance market practitioners.

İlahiyat Araştırmalarında Veri Taraması: Veri Tabanları – Kütüphaneler - Atıf Dizinleri

Author(s): Harun Bekiroğlu,Talip TUĞRUL / Language(s): Turkish

This study is aimed to introduce national and international databases which standout specifically in the Islamic sciences, libraries and digital media that identifies citation. Moreover, databases on citation are also included in the research. The literature review is one of the pillars of academic work. Nowadays, literature review is made mostly with databases in virtual environments that can be accessed via internet. There is not a single database which contains the literature of all disciplines of Islamic sciences in detail. It will be possible to reach a more comprehensive literature with multiple database searches. However, the upcoming developments show that databases will expand their scope day by day. In this context,classical sources, manuscripts, historical records, archives and registers, current studies (books, theses, articles), academic and popular magazines, visual materials(posters, postcards, stamps, etc.), audio and video records, newspapers, will be completely transferred to the digital media and made available to the users within the scope of these databases. Islamic sciences academia is rapidly digitalizing.Much electronic scientific software continues to develop. Our study is limited by the introduction of the databases which has been used frequently in Turkey Theology and Islamic Studies faculties. Especially it is aimed to introduce literature review and the websites that fresh postgraduates should see and know. In this study, relevant databases are introduced by obtaining introductory information from the official web sites of databases and libraries widely known in the Islamic sciences field. Moreover, the answers of the following questions were tried to be given and demonstrated in practice: “How to search for a thesis, article, and journal in a digital environment or database in the field of Theology? How is it found?Where is it located?” While demonstrating the application, database and the part of the library that needs attention has been confirmed with the screenshots of each directory.

Nasilje putem interneta - Cyberbullying

Author(s): Ružica Stojanović,Nebojša Macanović / Language(s): Serbian

The scientific monograph entitled "Internet Violence - Cyberbullying " gives a perception of a new and increasing form of violence among young people -cyberbullying. Internet violence is a growing problem among the young, but also older population. In this scientific monograph, in addition to the theoretical concept, in which we presented how and why cyberbullying occurs, we presented an interesting study that confirms our assumptions about the growing presence of digital violence in Bosnia and Herzegovina. In our research, we relied on students and school as a place where these problems are often identified among young people.The subject of the research includes identifying the presence and forms of cyberbullying among high school students in the municipality of Modriča, as well as researching the relationship between the manner of cyberbullying and educational and demographic characteristics of students who participated in this research. In accordance with the set hypotheses and research tasks, the sample included 343students, both male and female, from the High School Center "Jovan Cvijić"in the municipality of Modriča. The results of the research we presented in this paper show that cyberbullying is present among students, and that all forms of cyberbullying are present. Students were more likely to be victims than to abuse others. The victims of cyberbullying were more often boys. Cyberbullying is most present among first grade high school students, then among students with better school performance, as well as among students living in the city. Also, the results of the research tell us that the prevention of this problem is poorly developed inhigh schools in the municipality of Modriča. Based on the data we presented in this scientific monograph, we tried to point out the fact that at any moment today we are in danger of becoming a target of cyber bullies, not only children and youth, but also the adult population. But we are witnessing that children and young people are the most accessible targetand the most vulnerable part of the population in this field. Today, children and young people grow up with smartphones and social networks and they are an integral part of their daily lives, but we must be aware that they will become both an inevitable and growing companion of their growing up. That is why it is necessary to understand the real risks and problems that cyberbullying brings and to protect young people, but also the adult population. It is unacceptable to ignore this problem, it is necessary to develop more trust in services and institutions that can help us, and to develop mechanisms to reduce the problem of cyber violence.With this research, we wanted to encourage others to deal with the problem of cyber violence in their local communities, which can contribute to the development of programs to prevent and combat this problem at the local level.This scientific monograph provides clear guidelines, but also a good scientific basis for further development of action research that will address this problem,especially the development of prevention programs and effective strategies in the actions against cyberbullying at the government institution level.

Open Innovation Ecosystem and Open Innovation Collaboration from the Perspective of the Polish High-Tech and Knowledge-Intensive Small and Medium-Sized Enterprises

Author(s): Małgorzata Runiewicz-Wardyn / Language(s): Polish

This monograph shares the latest empirical insights and knowledge about attitudes towards open innovations,as well as drivers and barriers of open innovation collaboration from the perspective of the Polishand knowledge-intensive SMEs sector. The introduction is followed by a presentation of the theoreticaland conceptual framework of the open innovation paradigm, open innovation ecosystem and its major dimensions.The next section focuses on the specific features of high-tech and knowledge-intensive SMEsand their innovative collaboration with key stakeholders (with firms, academia, public authorities, endusers etc.) as well as the problem of knowledge sharing. Section three presents the dynamics, structureand development of the selected R&D and knowledge-intensive industries in Poland. It introduces thespecifics of four selected sectors: biotechnological and pharmaceutical sectors, electronics and computerindustries, the chemical industry, as well as the media, publishing and printing industries, from the globalperspective as well as that of the Polish market perspectives. Finally, chapter four presents the resultsof the research survey conducted on the Polish market. It provides insights on major drivers and barriersof open innovation in a high and medium-high tech SMEs, as well as the description of attitudes, behavioursand experiences observed in this group of entrepreneurs. The monograph ends with conclusionsand policy implications.

The Best Practice of Marketing Management in Polish and International Enterprises

Author(s): / Language(s): English

Capability Assessment for StratCom: Using the New Risk Perspective to Inform the Development of Effective Response Capability Assessments for Countering Information Influence Operations

Author(s): Hanna Lindbom / Language(s): English

There are no established models for assessing an organisation’s capability to respond to information influence operations (IIOs). While great efforts have been made to improve our knowledge and understanding of IIOs and how to counter them, and measures have been taken to strengthen democratic processes and to decrease societal vulnerabilities, few efforts have been made to measure the impact of IIOs or to assess the efficacy of the countermeasures currently in place—the response capability—to mitigate those consequences. When facing a potential threat, we don’t want to just sit and wait for something bad to happen, experience the impact, and only then consider how best to respond. It is much better to be proactive and seek to develop a response capability that can prevent losses or effectively mitigate the negative impact of an adverse event when it occurs. To assess whether our response capability is sufficient we must be able to 1) clearly identify the critical assets we wish to protect and 2) accurately describe the response we have in place for when those assets are threatened.

The Double-Edged Sword of AI: Enabler of Disinformation

Author(s): Alfonsas Juršėnas,Kasparas Karlauskas,Eimantas Ledinauskas,Gediminas Maskeliūnas,Julius Ruseckas / Language(s): English

The tendency to consume news on social media platforms has greatly increased over the last decade. Information can now be disseminated quickly, cheaply, and with easy access for consumers; this has rapidly boosted decentralized news production, often without editorial oversight. Adversarial agents are exploiting this situation to spread disinformation. Over the past ten years, the field of Artificial Intelligence (AI)/Machine Learning (ML) has experienced unprecedented growth in the development of applications for the automation of text, and the recognition and generation of visual and audio data. Do these burgeoning AI capabilities boost the abilities of malicious actors to manipulate crowds? AI now plays a vital role in generating synthetic content and enables the efficient micro-targeting used on social media platforms to spread disinformation messages, including hyper-realistic synthetic images, videos, audios, and text. This rather technical article has been written to inform practitioners, policymakers, and AI enthusiasts in NATO about how AI/ML technologies can be used to shape disinformation.

Novinarski priručnik za digitalno doba - Tehnička i pravna zaštita

Author(s): Jelena Adamović,Anka Kovačević,Nevena Krivokapić Martinović,Filip Milošević,Bojan Perkov,Kristina Ćendić / Language(s): Montenegrine

Decentralizacija razmjene vijesti među građanima, od kojih je gotovo svaki tehnički dovoljno opremljen da može u trenutku da snimi, obradi i pošalje informacije na drugi kraj svijeta, postavila je novinarima težak izazov. Ima li danas ova profesija uopšte više smisla, kad je svako postao sam svoj medij? Mogu li se mediji izboriti za pažnju publike na tržištu prezasićenom informativnim i zabavnim sadržajima, svjesni da im nedostaje i resursa i znanja za snalaženje u digitalnom okruženju? U vrijeme kada su mnoge javne i privatne aktivnosti prešle iz fizičkog u onlajn prostor, prikupljanje i provjera činjenica nalaže dobro poznavanje tehnologije. Potrebno je razumjeti novu logiku stvaranja i obrade podataka, nove parametre istraživanja koji važe na internetu, kao i različite bezbjednosne rizike koji u tim uslovima nastaju. Informatička prostranstva omeđena su, takođe, novim zakonskim normama koje bitno utiču na ulogu novinara u ostvarivanju javnog interesa. Priručnik koji je pred vama pruža odgovore na neke od ključnih tehničkih i pravnih pitanja savremenog novinarstva, bilo da se ono realizuje u okviru medijske organizacije ili samostalno.

Pokročilá analýza dat v SPSS a AMOS

Author(s): Petr Soukup / Language(s): Czech

The book follows up on the successful title Statistical Analysis of Social Science Data through SPSS (Masaryk University, 2019). The book introduces the reader to selected advanced statistical techniques used in the social sciences. Specifically, the book deals first with structural equation models (specifically path analysis and confirmatory factor analysis), then with multilevel models (linear and nonlinear) and finally with procedures for processing categorical data (correspondence analysis and latent class analysis). The basic calculations are performed in the book in IBM SPSS Statistics and IBM SPSS AMOS, and accompanied web page contains in addition also other materials, specifically analysis procedures in other statistical programs (MPlus, JASP or R) The materials on the accompanying website will be further supplemented, partly according to the requirements of readers.

EdTech KISK - Studijní profilace Technologie ve vzdělávání

Author(s): / Language(s): Czech

V roce 2013 se postupně začala formovat magisterská studijní profilace Technologie ve vzdělávání, která původně reflektovala tři významné body. Téma EdTechu jako něco, co se začalo formovat jako významný bod v informační vědě a postupně přesahovalo do knihovnictví, což je linka, kterou se snažíme do dnešního dne držet, jakkoli konkrétní obsahy i kulisy se do značné míry vyměnily. Druhou motivací byla snaha využít zkušenosti z online vzdělávání, které bylo v té době na KISKu již silným a zajímavým tématem, kterému se na praktické úrovni věnovala dlouhodobá pozornost. Třetím motorem, který utvářel tvář profilace, byla záliba v technologiích. Od začátku věříme, že není možné o technologiích ve vzdělávání mluvit, aniž by student i vyučující měli jasnou hmatatelnou zkušenost. Bez této zkušenosti je i snaha o to „dělat vědu“ jen deskripcí bez schopnosti autentického a smysluplného tázání, tedy nesmyslnou činností.

Život onlife: Lekce z informační vědy

Author(s): Michal Černý / Language(s): Czech

In the fifth volume of the popular science “Munice” series we reflect on the hybrid nature of the social and work environment in which most of us normally live. The boundaries between online and offline are blurring, both worlds merge into one. How will the ongoing technological revolution affect our education, professional success or value orientation? According to information science, the core of the answer lies in the way we obtain, evaluate and use information.