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Разплата. История на Отон. Пратеничество в Константинопол. Разплата. История на Отон. Пратеничество в Константинопол

Author(s): Liudprand Liudprand of Cremona / Language(s): Bulgarian

This modern translation of all the surviving literary compositions ascribed to Liudprand, the bishop of Cremona from 962 to 972, offers unrivaled insight into society and culture in western Europe during the "iron century". Since Liudprand enjoyed the favor of the Saxon Roman emperor Otto the Great, and traveled to Constantinople more than once on official business, his narratives also reveal European attitudes toward the Byzantine Empire and the culture of its refined capital city. No other tenth-century writer had such privileged access to the high spheres of power, or such acerbic wit and willingness to articulate critiques of the doings of powerful people. Liudprand's historical texts (the Antapodosis on European events in the first half of the 900s, and his Historia Ottonison the rise to power of Otto the Great) provide a unique view of the recent past against a genuinely European backdrop, unusual in a time of localized cultural horizons. Liudprand's famous satirical description of his misadventures as Ottonian legate at the Byzantine court in 968 is a vital source of information on Byzantine ritual and diplomatic process, as well as a classic of medieval intercultural encounter. Readers interested in medieval European culture, the history of diplomacy, Italian and German medieval history, and the history of Byzantium will find this collection of translated texts rewarding. A full introduction and extensive notes help readers to place Liudprand's writings in context.

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„Śląsk Literacki” (1952–1956) – kwartalnik Katowic i Stalinogrodu. Historia pisma w perspektywie retorycznej

Author(s): Paweł Sarna / Language(s): Polish Publication Year: 0

This article aims at examining the rhetorical strategy employed by the editorial board of the „Śląsk Literacki” quarterly as well as at reconstructing the historical context. The journal was published between 1952 and 1956; it was a part of the Katowice branch of the Polish Writers’ Union, but it also promoted writers from the area of Opole. Adopting a rhetorical perspective makes it possible to focus on the persuasive aspect of the texts published in the quarterly. Following Aristotle’s theory, modes of persuasion have been divided into three groups: logos, pathos, and ethos.

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Color jako termin retoryczny

Author(s): Piotr Osiński / Language(s): Polish Publication Year: 0

This article briefly discusses the concept of color as a rhetorical term in Roman rhetorical literature. The term had several meanings: the style and character of work or speech, the stylistic device, the ornamentation or excuse and mitigating circumstance. A number of examples excerpted from Roman rhetoricians (especially from Cicero and Quintilian) and other authors which illustrate the above-mentioned meanings of this concept are quoted. Most attention, however, is devoted to the meaning of the term color in a type of declamation called controversia, in which it acquires the most technical sense: a brilliant turn in argumentation which, thanks to a skilful interpretation of facts, reduces or highlights the blame of an accused person. The term conceived in that way is usually associated with Seneca the Elder, the author of the work entitled „Oratorum et rhetorum sententiae, divisiones, colores”. Seneca not only lists examples of colores, excerpted from the other rhetorician's speeches, but also classifies and evaluates them, thus he becomes an important theoretician of the concept in question.

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Stan badań nad prawnoustrojową i retoryczną odmianą komunikacji politycznej w I Rzeczpospolitej

Author(s): Małgorzata Dawidziak-Kładoczna / Language(s): Polish Publication Year: 0

The aim of this article is to identify the literature on political communication in Poland by the year 1795. The result of research on the legal notion variety of political communication are devoted to the development of lexis codes and statutes, the semantics of selected terms of political and constitutions and statutes. Linguists study the history and origins of the rhetorical style, the language of individual orators and the effectiveness of speech or politeness language.

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Говори Милана Стојадиновића на парламентарним изборима 1938. године

Author(s): Bojan V. Simić / Language(s): Serbian Publication Year: 0

The paper analyzes the oratory of the Prime Minister of the Government of the Kingdom of Yugoslavia, Milan Stojadinović during the parliamentary election campaign in 1938. During the campaign Stojadinović held speeches at nine large rallies. In most of them certain composition can be detected. The first part comprized praises of the people and the area where the rally was being held. The second part explained what the situation in the country had been at the time the Stojadinović government took over. The third part presented the results of the government’s policies, the fourth was the critique of the opposition. The final part contained a call to vote for the Stojadinović ticket, seasoned with new promises. The speeches were attuned to the audience and were full of demagogy, but also of cleverly used phrases and popular proverbs. The length of certain parts of speeches depended on the proximity of the elections. Thus the critique of the opposition, which originally comprized smaller part of the talks, became the central part of speeches at the last rallies. The topics about which the Prime Minister spoke were constantly brought up to date with the current situation in the country and in the world. Milan Stojadinović possessed considerable gift of oratory but it could not ensure his staying in power under the difficult political and economic conditions prevailing in the then Kingdom of Yugoslavia.

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Ефективност на методите за убеждаване в кандидатпрезидентската реторика

Author(s): Mariyana Kuzmanska / Language(s): Bulgarian Publication Year: 0

This text explains and emphasize on the methods which the presidential-candidates in Bulgaria use to convince their audience in what they say in their speeches. In the following text it is shown which methods are effective and should be used while speaking in front of the audience and which methods are ineffective and better be avoided by the speakers. How these methods reflect the listeners, why it is important to use them when necessary and how to classify them by their importance for both speakers and audience is the main purpose of this paper.

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Narrative & Strategic Communications

Author(s): Scott Ruston / Language(s): English Publication Year: 0

Strategic communicators need concepts, methods and tools to both analyse the information environment in which they work and in order to craft communication campaigns that will resonate with audiences and accomplish organizational objectives. One of the most powerful rhetorical and analytic devices for these purposes is narrative. Narrative is so central to human understanding and decision making that communication theorist Walter Fisher proposed that humans should be called homo narrans or ‘storytelling man’ rather than homo sapiens (‘thinking man’). He argues, in part, that human decisions and behaviours are driven more by narrative logic and that rational logic while it still applies to human thinking is subordinate to narrative logic. Couple this assertion of fundamental human nature with a consideration of the presence of ‘narrative’ in reporting on any political contest or analysis of geopolitical conflict.

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L’ironie comme technique argumentative dissociative

Author(s): Marius-Octavian Munteanu / Language(s): French Publication Year: 0

The main purpose of this article is to prove that irony can be an efficient argumentative technique, more specifically, a dissociative one, built on logical and psycho-social grounds. From a theoretical point of view, dissociation as argumentative technique was first discussed by Perelman and Tyteca in their famous Treatise of Argumentation: The New Rhetoric and further analyzed and refined in a pragmadialectical approach by the Dutch linguists of University of Amsterdam (and especially Agnes van Rees). Irony can be described as an argumentative technique producing a break between the psychological and conceptual background of the receiver and the actualization of the message. It results therefore an epistemic clash at the receiver in the same way as the argumentative dissociation diverts the existing meanings of a concept carried by the message. Our attempt is to prove that the argumentative force of irony as argumentative technique seen as associative, apparently, but being in the same time deeply dissociative, leads to an epistemic renewal at the reception pole.

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Repetition as an effective rhetorical device in remarks at media briefings on COVID-19

Author(s): Zhuzhuna Gumbaridze / Language(s): English Publication Year: 0

The present paper aims at exploring the use of a linguistic means of repetition as a persuasion strategy to achieve a communicative intention in a particular kind of discourse: addresses and opening remarks on COVID-19 related issues delivered at WHO and NCDC media briefings. The main objective is to investigate pragmatic function of repetition as a rhetorical device by means of which the text is assigned intentionality and the address becomes persuasive and manipulative as a consequence. Drawing on the assumption that such addresses lack a conversational space in which interactants would equally participate, a speaker takes a tough stance to bring forward ad hoc issues by utilizing repetition tactically and pervasively. This serves as a contributing factor to strengthening credibility of a speaker’s interpretation of the pandemic crisis and actions proposed. The study highlights that while attempting to persuade, threaten, frighten or deter the audience into sharing a particular opinion of the state of affairs and undertake a proposed action, the speaker utilizes a direct appeal to the audience with the aim of having a specific impact on their opinions or behavior. In such addresses repetition functions as the main linguistic device used for rhetorical purposes.

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