Лингвистични механизми при тълкуване на сънищата според Зигмунд Фройд и Карл Густав Юнг

Author(s): Mariya Kitanova / Language(s): Bulgarian Issue: 2/2021

The article focuses on certain “points of contact” between the theories of dream interpretation developed by Sigmund Freud and Carl Gustav Jung and modern cognitive linguistics. The author underlines the relevance of linguistic transformations such as metaphor, metonymy, symbolization, paronymy, homonymy, paronomasia, and associative networks for Freud’s theory. Attention is also paid to the mechanisms of dream interpretation used by C. G. Jung: associative, metaphorical, and metonymic. The interpretation of symbols is a focal point in the study.

Интерпретация на сънищата от антропологична перспектива (Сънуването в различните култури)

Author(s): Vihra Barova / Language(s): Bulgarian Issue: 2/2021

The article presents the development of the theoretical interest in dreaming as an object of anthropological analysis. The focus of attention is on dreams per se, along with dream interpretation, narration of dreams, and perceptions related to dreams in different cultures. Beyond their psychoanalytic interpretation, dreams are examined as a specific type of ethnographic material and a means of communication within the community and between the researcher and the researched. Dreaming is a universal human characteristic, but at the same time, the importance attached to dreams in different societies varies significantly. Based on the ethnographic examples presented in the article, the author have sought to answer the question what factors make dreams in some cultures to be considered an important source of information and even a field of action, while in others they are perceived as imaginary fragments with no relation to everyday life.

DIGITAL TECHNOLOGY AND HEALTH ADVOCACY ON COVID-19: A CASE STUDY OF TWITTER HANDLES OF THE WORLD HEALTH ORGANIZATION AND MINISTRY OF HEALTH OF INDIA

Author(s): Rajesh Das,Ipsita Banerjee / Language(s): English Issue: Supp. 1/2021

The article has intended to study the action of Twitter-based media advocacy promoted by the Ministry of Health (MOH) of the Government of India, and World Health Organization (WHO) during the Covid-19 pandemic. Its goal was to assess the degree of the WHO and MOH's media campaigning for Covid-19, as well as the public's perception of this advocacy. In this regard, mixed methods have been used for data collection where a survey has been conducted with 125 respondents, who use Twitter, from Kolkata (India) with the help of random sampling. A content analysis of two well-known Twitter accounts was conducted, which helped to reflect the current trends that they follow. The findings of this research have reflected the choice of medium preferred by the respondents for receiving news and information during the Covid-19 pandemic. It has also helped to identify the Twitter handles and tweets they mostly follow and thereby the major factors influencing their choice. The outcome of this research has helped to study whether Twitter can be used for institutionalized health communication or not in the future.

Ontology of the Digital Culture: World Trends and Chinese Advanced Experience

Author(s): Denys Svyrydenko,Olena Yatsenko / Language(s): English Issue: 4/2021

The concept of digital culture defines a set of values, practices, and expectations regarding the format of human interaction in today’s online society. Predictions of digital culture describe the specifics of the online environment and the general context of social life. The range of interpretations of digital culture varies between two poles: from the recognition of digital technologies as a way of presenting libraries, museums, historical monuments, etc., to the concepts of digital culture as a new socio-anthropological reality, the content of which is not limited to ICT. Culture as a phenomenon means the semantic unity of human activity, the desire to format social life following ideas and values, the movement from existing to obligatory, from actual to potential, and digital culture is an adequate response to the demands and challenges. People worldwide change their placement of everyday activity, and we could admit such huge transformation in the Chinese People’s Republic exactly obvious

„Задачата на преводача“ на Валтер Бенямин и невъзможността за пряко съобщение

Author(s): Kristiyan Enchev / Language(s): Bulgarian Issue: 4/2021

The text analyzes the possibilities to think of pure language as indicated in the harmonization of modes of intention in the translation activity. This language is, in a sense, a regulative idea and it have to be liberated in translation. It is essential to distinguish between the modes of intention and intended objects, between what is named in pure language and what is „overnamed“ in human languages. One of the theses in this text – that language in its auto-relation undergoes auto-modalization – makes the connection with Kierkegaard's understanding of the impossibility of direct communication. The indication of the untranslatable is an opportunity in the language of the translator to insert as indicated the elusive in the translation and thus to introduce the use of a broken language. Awakening of the "echo of the original" means a „thinking more“ (according to Kant) through the figure.

Политически пърформанси в българския медиен поток

Author(s): Silvia Petrova / Language(s): Bulgarian Issue: 10/2021

The text presents the main conclusions based on the study of the political messages in the Turkish series broadcasted on Bulgarian television and on Netflix. The main political messages in the series, showed on Bulgarian television, are the responsibility for decisions, connect with the life of a woman and a child. Among the important political topics are: migration, education abroad and returning home, conflicts between rich and poor.

Разказът на един музиковед

Author(s): Ventsislav Dimov,Ventsislav Dimov / Language(s): Bulgarian Issue: 10/2021

Review of Rosemary Statelova's latest book ‘The Story of a Musicologist’ (Sofia: Riva, 2020). The book, defined as ‘memoir-autobiography’, is not only a biography of Rosemary Statelova, her family and professional environment, but also a biographical history of the packed Bulgarian time in the last 70 years, structured as fragments of memories and texts.

За „Кратко изложение за соединението на двете училища Свищовски, училището на божественното преображение и свети Апостоли“ на Емануил Васкидович, или първият публикуван общински устав на български език

Author(s): Dora Savova / Language(s): Bulgarian Issue: 6/2021

The publication of Emanuel Vaskidovitch „Kratko izlozhenieza saedinenieto na dvete uchilishta Svishtovski“ is known to the researchers, as an application of “Hristiyansko pouchenie ili sokrashtenie na Sveshtenniyata katihisisa” however to this day no researcher has commented upon the master copies which have been used for the making of the publication. „Kratko izlozhenie“in essence, it’s the first printed draft for the communities` statute in the Bulgarian language. In the present article i demonstrate my thesis, that the author adjusts the only known published statute of Greek Orthodox community from the early19th century „Sistyma i diatagai“, compounded from Melenikon’s citizens in 1813is made known to the Bulgarian public. Source of unmatched value, this statute provides us with precious information for the development of the subsidiarity, for the entry of social elements in the Melenikon’s administration, as for the rules which this happens.

Bulgarian Blagoev Commune in the Context of the Formation of the Soviet Totalitarian System (1920s – 1930s)

Author(s): Mykhailo Zhurba,Viktor Dotsenko,Nataliia Chernihovets / Language(s): English Issue: 6/2021

Based on the analysis of the sources and academic literature, the article comprehensively presents a critical analysis of the activities of the Bulgarian Blagoev Commune. The article covers the details of the organisation and functioning of the collective, the tasks set by the Bolshevik authorities. The article characterises the process of adaptation to a different country, the relations of the members of the commune with the local population and ties to Ukrainian associations. The results and consequences of the economic and financial activities of the international commune on the territory of Ukraine are generalised. The authors draw attention to the fact that the conscientious work of the members of the commune was used by the political regime under the slogans of building a bright future for the sake of an unrealistic socialist goal. Special focus is put on the party and public activities of the members of the commune. The contradictory nature of the position of the Soviet government regarding the newly created collective, the evolution of its party and state policy and the tragic fate of the leadership of the commune in the 1930s are discussed. The article outlines the recommendations on the practical application of the historical experience of the international collective in the context of international cooperation.

Ново изследване за руската позиция към Балканските войни 1912 – 1913

Author(s): Hristo Berov / Language(s): Bulgarian Issue: 6/2021

Revealing the History of the Objects. A Synergy between Restorers and Chemists (RICONTRANS Project Research)

Author(s): Ana Dumitran / Language(s): English Issue: 5/2021

The ‘life’ of an object (the date of creation and its ‘adventure’ throughout time) can be revealed through a masterly interplay of historical, conservation, and scientific investigation. This is why a fruitful collaboration between chemists and restorers within the RICONTRANS Project(Visual Culture, Piety and Propaganda: Transfer and Reception of Russian Religious Art in the Balkans and the Eastern Mediterranean (16th-early 20th c.) has been initiated, in order to gain new insights into the phenomenon of the transfer and reception of Russian iconography in Transylvania.

„Етнография на бедствията“ – съвременният научен прочит

Author(s): Petya Bankova / Language(s): Bulgarian Issue: 4/2021

The National Festival of Folklore in Koprivshtitsa in the Context of a Local Community

Author(s): Milena Lyubenova,Stela Nenova / Language(s): English Issue: Special 2/2020

The article describes the National Festival of Folklore in Koprivshtitsa in through the eyes of a particular local community, that of the village of Bistritsa, Sofia region. The study is based on fieldwork conducted in January 2015 at the local community centre. The main method of investigation is the semi-structured interview, which offers local people the opportunity to select the most significant moments in their narratives and to express their own understanding and interpretations of folklore heritage. The authors pay particular attention to the processes of transformation of local tradition into cultural heritage, which became especially visible after the 1930s and the 1940s. The text outlines the processes and means by which the local community presents its culture and understands the necessity of its contemporary safeguarding as a living practice. The influence of local and national cultural institutions is duly marked, including the influence of the local community centre and the National Festival of Folklore in Koprivshtitsa. Special attention is also given to these institutions’ contributions towards the conceptualization of different elements of the respondents’ local culture and the ways in which local culture becomes a resource for the construction of different networks of identities: cultural, local and national. The text also highlights the basic accents and interpretations in the narratives of the respondents who discuss the National Festival; the Festival’s importance as a place for the representation of their traditional village cultural elements; its role in their preservation; the character of the Festival stage and changes to it through the years; as well as the personal experiences of the community members during the Festival.

Who Makes the Blonde Jokes?

Author(s): Stanoy Stanoev / Language(s): English Issue: Special 2/2020

The dumb blonde figure is very popular in the repertoire of international jokes and is characterized by two main qualities: stupidity and promiscuity. These features are also shared by jokes which have circulated in Bulgaria since the 1990s. Researchers view dumb blonde jokes as a consequence of the increasing presence of women in professional and public life in positions which were traditionally considered ‘male’ spheres. The jokes are a reaction to radical transformations in social values and also a specific response to problematized male identities. Over the course of time, the image of the blonde has undergone certain changes as the sexual innuendo has faded and stupidity has become the main object of ridicule. In this way, the blonde has become a version of the classical personage of the fool whose role has always been substantial in the processes of self-identification, whether they be national, social, ethnic, local, or regional in character. In this respect, the blonde represented in such jokes has the potential to become a universal archetype, since her image combines two major identity markers: gender, and more generally, cultural affiliation.

Tsvetelina Dimitrova. Popular History between the Oral and the Written. Sofia: Prof. Marin Drinov Publishing House of BAS, 2013. 218 p.[Цветелина Димитрова. „Народната история“ между устност и писменост. София: Издателство на БАН „Проф. Марин Дринов]

Author(s): Petko Hristov / Language(s): English Issue: Special 2/2020

Book review

Welcome to Cyberia! Notes from the Digital Field. Edited by: Angelina Ilieva, Lina Gergova, Lozanka Peycheva, Svetla Kazalarska. Sofia: Institute of Ethnology and Folklore Studies with Ethnographic Museum – BAS, 2014. 411 p.

Author(s): Svetla Petkova / Language(s): English Issue: Special 2/2020

Book review

Jaroslav Otčenášek and Vihra Baeva (Eds.). Dictionary of Terms of Verbal Folklore. Bulgaria. Prague–Sofia: EI – ASCR and IEFSEM – BAS, 2013. 380 p., with illustrations

Author(s): Stanoy Stanoev / Language(s): English Issue: Special 2/2020

Book review

Ruzha Neykova. Ethnocultural Parallels along the Route of the Old Bulgarians in the Balkan-Caucasian Territories and the Volga Region. Sofia: Prof. Marin Drinov Publishing House of BAS / Tangra TanNakRa Foundation, 2015. 520 p.

Author(s): Veselka Toncheva / Language(s): English Issue: Special 2/2020

Book review

Elka Bakalova. The Cult of Relics and Miracle-Working Icons. Traditions and Modernity. Sofia: Prof. Marin Drinov Publishing House of BAS, 2016. 194 p., with illustrations

Author(s): Ivanka Gergova / Language(s): English Issue: Special 2/2020

Book review

THE IMPORTANCE OF THE ENGLISH LANGUAGE IN PUBLIC DIPLOMACY AND INTERNATIONAL RELATIONS

Author(s): Mirvan Xhemaili / Language(s): English Issue: 1/2022

The primary language of international relations and diplomacy is English. The representatives of international bodies communicate in the English language. It is vital to establish English as the official language for international organizations in facilitating more efficient collaboration internationally. English dominance in international communication becomes increasingly apparent. This study aimed at gaining a more in-depth understanding of the significance of the English language. It also aimed at identifying, describing, and explaining the importance of the English language in public diplomacy and international relations. The researcher used the descriptive research method in the study, notably; secondary data were used for collecting reliable conclusions for the research. The findings suggested that the adoption of formulaic language, particularly, idioms and idiomatic expressions to further embellish the phrases used in the arena of international relations or policy is a peculiarity of the English language. The study concluded that formulaic language and the adoption and usage of idioms is a distinguishing feature that diplomats and those who have a career in international law and international relations should master.