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Strategic Analysis of Mediterranean Island Destinations: The Case of Corfu

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Strategic Analysis of Mediterranean Island Destinations: The Case of Corfu

Author(s): Georgios Kontogeorgis,Christos Livas,Nansy Karali / Language(s): English / Issue: 6(62)/2022

Keywords: strategic analysis; SWOT; tourism planning; tourism product; tourism model; Corfu;

Apart from having a long tourism tradition, due to its geographic location and predominantly pleasant climatic conditions, Greece has primarily relied on tourism to recover from its prolonged economic hardships. Consequently, the present study aims at conducting a strategic analysis of Corfu, an important tourist destination located in the Ionian Sea, with the purpose of suggesting targeted interventions regarding the island’s tourism product and providing directions for sustainable tourism development. Secondary data analysis and results from a survey of 334 tourists indicated several strengths, weaknesses, opportunities, and threats concerning Corfu’s tourism sector. This information reveals a number of ways to improve Corfu’s overall tourism product and develop a sustainable strategy for the Corfiot tourism industry. In view of rising environmental and socioeconomic challenges, a comprehensive tourism strategy ought to simultaneously enhance Corfu’s competitive position, improve residents’ welfare and safeguard the island’s scarce natural resources.

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The Untapped Potential of Ethno-Tourism in Ulytau Region

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The Untapped Potential of Ethno-Tourism in Ulytau Region

Author(s): Rabiga Mukatova,Kamshat Mussina,Maribel Rodríguez / Language(s): English / Issue: 6(62)/2022

Keywords: ethno-tourism; cultural tourism; tourist potential; Ulytau; cultural heritage; Kazakhstan;

Kazakhstan is a unique country, with beautiful nature, original culture, and traditions. Ulytau region is the historical and geographical center of the Republic of Kazakhstan, the cradle of the Kazakh people. It is one of the epicenters of steppe civilization and nomadic culture. Ulytau is a unique region with over 700 registered monuments of history and culture and has a great potential to develop ethno-tourism. According to conducted survey over a 10-month period from January to October 2021, it was revealed that a huge part of tourists doesn’t know about this destination and features of this region and would like to visit this region with ethno-cultural purposes. This article shows the results of the study, the main constraining factors, and mechanisms for the implementation of ethno-tourism. These findings contribute to a better understanding of the involvement of tourists in visiting a tourist destination for the purpose of ethno-tourism, and a number of recommendations are proposed for key stakeholders.

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Observing the Dunning - Kruger Effect in the Results of Tourism Studies

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Observing the Dunning - Kruger Effect in the Results of Tourism Studies

Author(s): Tibor Gonda / Language(s): English / Issue: 6(62)/2022

Keywords: Dunning-Kruger effect; questionnaire study; educational levels; environment awareness; responsible tourism;

When conducting questionnaire studies, we need to ensure that realistic results are drawn from responses in order for valid conclusions to be possible. However, we know that some people overestimate their own knowledge and competence. Scholars have identified this phenomenon as the Dunning-Kruger effect. In the course of the background analysis of the results of a 2018 study of tourism consumption habits, it was revealed that there was significant correlation between educational levels and the results of the study. However, in most cases, this relationship did not show the expected direction. The present study focuses on the results obtained for questions related to environmentally conscious and responsible consumer behavior. Several studies have verified the relationship between education and realistic self-esteem. Those with highest levels of education are most likely to have realistic views of the self and to slightly underestimate their actual knowledge and skills. In contrast, lower-skilled individuals are characterized by significantly overestimating their abilities. This is attested by the results of the current research, results that can be seen as related to the Dunning-Kruger effect.

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Strengthening Natural Tourism Empowerment Construction through Brand Strategy - Based Online Marketplace

Author(s): Anak Agung Sagung Alit Widyastuty,Muslichah Erma Widiana / Language(s): English / Issue: 6(62)/2022

Keywords: natural tourism; brand strategy; online market; strengthening strategy;

This study aimed to focus on strengthening the construction of natural tourism empowerment through a brand strategy-based online marketplace. The analytical tool in this study was A’WOT analysis, which is a combination of AHP analysis and SWOT analysis. Data collection methods were through observation, documentation, and interviews with stakeholders, including representatives of the Bangkalan Regency Tourism and Culture Office, Situbondo Regency Tourism and Culture Office, and two tourism industry observers. The results showed that if all programs are implemented and executed by referring to the legal basis set by the government, then the strengthening of natural tourism empowerment construction through a brand strategy-based online marketplace can be achieved and can improve the economic development in a community, especially in Bangkalan Regency. The strengthening of its construction is by managing the website through the online promotion of tourism products, improving facilities and infrastructure to support tourism activities, optimizing additional service facilities at tourist destinations, and optimizing the management of tourism objects.

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Management of Recreational Areas. The Impact of Management of the Development of Shchuchinsko-Borovsky Resort Area on the Improvement of the Level of Financial and Economic Sustainability in the Region

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Management of Recreational Areas. The Impact of Management of the Development of Shchuchinsko-Borovsky Resort Area on the Improvement of the Level of Financial and Economic Sustainability in the Region

Author(s): Kazbek Kuandykovich Bokenchin,Marat Altay,Aigul Shaimerdenova,Laura Kurymbaevna Bokenchina,Bibigul Dabylova / Language(s): English / Issue: 6(62)/2022

Keywords: recreation; recreational land; recreational areas; zoning scheme; land use;

The formation and development of the recreation system generate a range of problems associated with the need to manage the development of recreational areas, which demonstrate the properties of complex environmental and economic systems. For this reason, it is critically important to improve the environmental and economic efficiency of recreational areas through the formation of an effective management system, especially in the aspect of the balanced spatial development of regions.The paper presents an analysis of various methodological approaches to the management of recreational areas, defines the stages of implementation of recreational area management, and offers a recommended recreational area zoning scheme and the corresponding recreational area management structure based on the example of the Shchuchinsko-Borovsky resort area.The results of the study suggest that recreational area management should be considered as an activity of public authorities to create conditions for the rational and effective use of the recreational potential of the region, and the adoption of rational and balanced managerial decisions can only be ensured by the establishment of a cadastre of recreational resources.

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Corporate Social Responsibility, Knowledge of COVID-19, and Risk Perception in International Tourism Enterprises

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Corporate Social Responsibility, Knowledge of COVID-19, and Risk Perception in International Tourism Enterprises

Author(s): Mohammad Khasawneh,Bashar M. Al Najdawi,Hakam S. Shatnawi,Samer Fandi Ababneh / Language(s): English / Issue: 6(62)/2022

Keywords: COVID-19; travel intention; corporate social responsibility; risk perception; international tourist businesses;

The goal of this research was to determine if corporate social responsibility, risk perceptions, and understanding of COVID-19 of international tourism enterprises had an impact on Jordanian travelers’ decisions about international tourist products. Questionnaire (self-reporting) was created and distributed to 321 participants, with 311 valid replies being evaluated for statistical analysis. The results of the multiple linear regression show that risk perception, COVID-19 knowledge perception, and international tourism enterprises' corporate social responsibility are major determinants of attitude toward and behavioral intention. Nevertheless, the limited sample size raises the question of generalizability, which should be examined in more depth in future research. The influence of international tourism businesses on travelers’ decision-making by the majority of respondents suggests that such international tourist businesses have a lot of room to grow in the future. The difficulty is to ensure that it continues to match tourism's expectations, resulting in an increase in international tourist business visitors. This research is advanced since it contains information on worldwide tourism businesses, particularly in Jordan. The tourism industry will benefit from the main aspects identified.

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Historical Relations between Kazakhstan and Hungary and Their Impact on Economic Cooperation and Development. New Experiences and Perspectives upon Tourism

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Historical Relations between Kazakhstan and Hungary and Their Impact on Economic Cooperation and Development. New Experiences and Perspectives upon Tourism

Author(s): Nurlan Dulatbekov / Language(s): English / Issue: 6(62)/2022

Keywords: historical relations; foreign policy; partnership; multilateral cooperation; tourism industry; tourism services;

In the context of developing our partnership with the European Union, it is also important to study the prospects for cooperation with individual European countries. Hungary is of great interest in this regard, as a country that has deep historical roots with our people, a country that has passed the path of political and economic reforms and has recently become a member of the EU and NATO. Prospects for the development of cultural and humanitarian relations are becoming wider every year. This fact is facilitated by the historical proximity of the two peoples, and their desire for the revival of national culture and traditions. It is noteworthy that in addition to economic, scientific and cultural cooperation, a productive exchange of experience in the field of public administration, as well as the development of tourism, has been established between Kazakhstan and Hungary.

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Promoting Tourism Marketing and Service Quality in Thailand’s Secondary Tourism Cities

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Promoting Tourism Marketing and Service Quality in Thailand’s Secondary Tourism Cities

Author(s): Chayapoj Lee-Anant,Therdchai Choibamroong,Boonnawat Srikhwan / Language(s): English / Issue: 6(62)/2022

Keywords: tourism; tourism marketing; tourism promotion; tourism service quality; secondary cities tourism; Thailand;

The objective of this paper is to analyse the behaviour of tourists in secondary cities, the expectations of tourism marketing mix and the need for quality’s tourism services in secondary cities. More research actions were conducted to be able to propose guidelines for promoting marketing and service quality in accordance with the behaviour, expectations and the needs of Thai and foreign tourists which prefer these secondary cities. The quantitative research procedure was preceded by using a questionnaire to gather data from 500 Thai national visitors and 500 foreign visitors. In qualitative research, an in-depth interview was applied to 200 key informants, comprising representatives from the tourism-related private sector, representatives from the government involved in central and local tourism and representatives from tourism communities in secondary cities of Thailand. The results showed that both Thai tourists and foreign tourists had high expectations of the marketing mix and the need for tourism service quality in secondary cities of Thailand both in general and in every particular aspect.

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Analysis of the Youth Policies and Its Impact on the Economic Policy of the State for the Tourism Development

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Analysis of the Youth Policies and Its Impact on the Economic Policy of the State for the Tourism Development

Author(s): Dinara Jakupova,Gaukhar K. Koshebayeva,Nazym Alpysbayeva,Valeriy Biryukov / Language(s): English / Issue: 6(62)/2022

Keywords: youth policy; social stratum; youth environment; tourism industry;

The purpose of the study is to analyze the formation of youth policy in the Republic of Kazakhstan and identify factors influencing its development, including the tourism industry. Youth is one of the socially active segments of the population with important potential weight in the future, which is an independent direction of the state, based on legal, ideological and institutional mechanisms. The desire of the majority of young people to independently resolve their issues and build a life perspective was reflected in her increased craving for education, mastering prestigious professions. The value of education, which has largely lost its significance for young people, has taken its place among the priority life values of young people. The findings of our analysis conducted in this research paper highlighted that also the tourism industry, as part of the economic system, is certainly no exception and is not immune to these needs; the impact of policies for the development of youth should generate a growing competition both for the talented managers and teachers, students, young people which could be involved in the development of the tourism industry.

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The Potential of Halal Tourism System on Growth for the Province Lampung's Tourism Industry

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The Potential of Halal Tourism System on Growth for the Province Lampung's Tourism Industry

Author(s): Tulus Suryanto,Mardiyah Hayati,Yeni Susanti / Language(s): English / Issue: 6(62)/2022

Keywords: economic growth; halal tourism; tourism industry;

The implementation of Sharia tourism in Indonesia is still new, including in the province Lampung with the tourism position!!! market strategy “the treasure of Sumatera.” This research aims to identify the defining factors of the halal tourism system’s potential for the tourism industry growth in Lampung Province. This study took into consideration four tourism places: Pantai Pasir Putih – South Lampung, Taman Nasional Way Kambas – East Lampung, Masjid Terapung Al-Aminah – Pantai Sari Ringgung – Pesawaran, Lembah Hijau – Bandar Lampung and involved 120 respondents, including managers, workers and consumers. The results showed there were some defining factors of the potential of the halal tourism system in the Lampung Province, like the religious facilities which follow the sharia’s principles, easily affordable and suitable for usage; the halal foods and beverages with certificate MUI halal, also the cleanliness, the nature preservation, sanitation and environment been widely shown.

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A Research on Econometric Analysis of Tourism Sector, Economic Growth and Unemployment Indicators in Turkey

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A Research on Econometric Analysis of Tourism Sector, Economic Growth and Unemployment Indicators in Turkey

Author(s): Bahman Huseynli / Language(s): English / Issue: 6(62)/2022

Keywords: tourism sector; economic growth; unemployment; GDP; Turkey;

In this study on Turkey, which is one of the most developed countries in the tourism sector, the relationship between economic growth and tourism revenues in Turkey has been analysed over a 16-year period starting from 2005. It has been tried to reveal how the tourism sector, which has an important dimension in Turkey, also affects the unemployment levels with the help of analysis. In the study conducted by multiple regression, a series of assumption tests were applied before the regression analysis. After applying tests such as VIF, Breusch-Godfrey Serial Correlation LM and obtaining valid values, the transition to the multiple regression model was made. The information required for the analysis was obtained from the World Bank, one of the most important data disclosure platforms. According to the results of the applied multiple regression model, the model gave significant results. As a result of the study, the hypotheses were supported and it was determined that tourism revenues are an important factor in economic growth in Turkey, which is indeed a tourism dependent country. At the same time, it has been found that the tourism sector has an important share in eliminating unemployment problems in the country.

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Interpersonal Communication Between Sign Language Interpreters as Tour Guides and Deaf Tourists in Indonesia

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Interpersonal Communication Between Sign Language Interpreters as Tour Guides and Deaf Tourists in Indonesia

Author(s): Farid Hamid Umarella,Endri Listiani,Ahmad Mulyana,Endri Endri / Language(s): English / Issue: 6(62)/2022

Keywords: tour guide; sign language interpreter; deaf tourist;

The purpose of this study was to determine the process and communication barriers between tour guides and deaf tourists and the motives behind them becoming special guides for deaf tourists. This research used the theory of communication patterns, interpersonal communication, communication for deaf people, and tour guide. The method used in this research was the constructivism paradigm with a qualitative research approach. This research used the case study research method. The research subjects were ten sign language interpreters as tour guides domiciled in Jakarta. The results showed that the communication pattern between "heard" or "deaf" tour guides with "deaf" tourists needed to start with vocabulary adjustments - decoding and encoding - because the sign language that developed in each tourist area of origin was different. After adjusting the vocabulary, the interpersonal communication pattern could be circular or two-way. The motives to become a tour guide as deaf tourists were divided into three: the motive of knowledge, the motive of the social network, and sign language attraction. Meanwhile, communication barriers during the tour guiding process were differences in vocabulary, lack of international signaling skills, and English ability.

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The Influence of Tourist Experience on Local Product Purchase Behavior

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The Influence of Tourist Experience on Local Product Purchase Behavior

Author(s): Dac Hung Nguyen,Hoang Nguyen Khai,Quang Van Ngo / Language(s): English / Issue: 6(62)/2022

Keywords: tourist experience; escape; peace of mind; uniqueness; learning; entertainment; memory; local product purchase;

This study aims to propose and test a conceptual model to clarify the relationship between tourist experience and local product purchase behavior. It also clarifies the moderating relationship of the commemorative factor in the relationship between experience and local product purchase behavior. From there, there are many contributions in both theoretical and practical aspects. In detail, the tourist experience has 6 components, namely, escape, staff, peace of mind, uniqueness, learning and entertainment. To test the proposed hypothesis, this research applied quantitative method with the data colected from tourists in a mountainous region in Vietnam via questionnaire survey. Finally, 218 valid questionnaires were collected and tested by SPSS sofware and Amos. The results showed that all components of tourist experience have influence on local product purchase, in which the role of staff is the most importance. Moreover, tourist memory contributes as the moderating variable in the relationship between tourist experience and local product purchase.

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Improving the Innovative Activity of the Region with Impact upon Tourism

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Improving the Innovative Activity of the Region with Impact upon Tourism

Author(s): Adil Tolepov,Aigul Tlesova,Anar Moldasheva,Kuat Musabaev,Yerkenazym Orynbassarova,Botagoz Saparova / Language(s): English / Issue: 6(62)/2022

Keywords: cluster; tourism industry; tourism services; innovations; innovative activities;

A necessary condition for the sustainable development of the tourism industry is to attract investment and funding for innovative activities in the field of tourism and the improvement of innovative activities in the region. In the development of the tourism industry, an active state policy and regulatory framework aimed at creating a favorable infrastructure that helps attract investment plays an important role. The international experience also shows that countries actively involved in the development of tourism have a large budget for the implementation of national projects and programs and provide their citizens with high quality tourism services. All this is important for the study, since the development and support of the tourism industry, the development of competition and the attractiveness of investments depend on a large number of factors that reflect the general state of the country's economic policy.

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Nautical Tourism Development Model Based on Coastal Community Empowerment and Financial Literacy in Indonesia

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Nautical Tourism Development Model Based on Coastal Community Empowerment and Financial Literacy in Indonesia

Author(s): Sumani Sumani,Intan Nurul Awwaliyah,Ika Barokah Suryaningsih,Kristian Suhartadi Widi Nugraha / Language(s): English / Issue: 6(62)/2022

Keywords: nautical tourism; coastal community empowerment; financial literacy; SWOT; AHP;

The aim of this study is to identify and analyze the internal and external condition that affect tourism development at Payangan beach, Papuma beach, Watu Ulo beach, and Pancer Puger beach as the base for strategy formulation for nautical tourism development model based on coastal community empowerment and financial literacy in Jember regency. The four beaches have internal powers to take advantage of the existing opportunity. The most appropriate strategy to be applied is growth-oriented strategy. Meanwhile, the existing condition appears that institutional and financial literacy become weaknesses on the four beach tourism destinations, therefore defensive strategy is preferable. Both primary data (interview, focus group discussion and questionnaire) and secondary data (study of literature) are employed in this study. By using purposive sampling technique, samples are collected including local coastal community, regional government, tourists, tourism business and related stakeholders. Data analysis is conducted using descriptive statistics analysis, IFAS and EFAS factors analysis, SWOT analysis and AHP analysis. The AHP result showed that the prioritized factors in nautical tourism management including attraction, accessibility, amenities, institutional and financial literacy. The financial literacy factors (knowledge, skills and confidence) and institutional factors are important to be noticed in order to empower coastal community to develop nautical tourism.

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Medical Tourism in Mexico: An Economic Activity with Great Potential

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Medical Tourism in Mexico: An Economic Activity with Great Potential

Author(s): Laura Fischer / Language(s): English / Issue: 6(62)/2022

Keywords: health tourism; medical tourism; wellness tourism;

Medical tourism is an activity that has become an attractive option for the economic growth of many countries. In the last ten years, this type of medical practice has been enhanced; currently the countries are increasing the attention of patients from abroad to raise the economic contribution, generating a social development, due to the impact on other service areas such as hotels, restaurants, transport, infrastructure among others. The objective of the work is to know the economic importance that health tourism has for Mexico, specifically medical tourism, its scope and limitations in terms of promotion of this sector by the government and private initiative. To this end, a bibliographic study was carried out on the subject. The results show that Mexico has great economic potential in this sector, already in 2018, the economic spillover exceeded 4 billion dollars and, with adequate promotion programs to attract more foreign patients, this amount could increase to 13.8 billion dollars by 2030. The government through the Ministry of Tourism, has detected the great importance in the sector, although it carries out some programs such as the Medical Tourism Congress, it is not carrying out sufficient promotional strategies to promote it worldwide.

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Factors Affecting Performance: Jordanian Hospitality Employees as a Case Study

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Factors Affecting Performance: Jordanian Hospitality Employees as a Case Study

Author(s): Ahmad A. Al-Mkhadmeh,Hakam S. Shatnawi,Omar Alananzeh,Ra’ed Masa’deh / Language(s): English / Issue: 6(62)/2022

Keywords: leadership; reaction to change; performance; organizational culture;

Hospitality institutions such as hotels and restaurants realize the importance of the performance of the human capital in their success, development, and market position. Thus, this research is conducted to identify the factors impacting Jordan's hospitality employee performance. Therefore, Leadership, post COVID-19 practices, Organizational Culture, and Employee Reaction to Changes are the factors that have been measured to explore their impact on employee performance. An online questionnaire was utilized and distributed to the study sample. The random sample technique was used, and 219 responses were obtained. The findings revealed that the aforementioned factors were shown to have a significant effect on the performance of employees. The findings also reveal that the new safety practices have had a significant impact on Jordanian employees' performance.

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Management and Impact of Electronic Commerce in Hotels in Tabasco

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Management and Impact of Electronic Commerce in Hotels in Tabasco

Author(s): Rosa del Carmen Sánchez Trinidad,Rocío del Carmen Castillo Méndez,Raymundo Marquez Amaro,Antonio Aguirre Andrade,Samantha Sánchez Cruz,Adriana del Carmen Sánchez Trinidad,Wilber De Dios Dominguez / Language(s): English / Issue: 6(62)/2022

Keywords: e-commerce; hospitality; online consumer;

The research work meets viable characteristics and conditions for carrying out this study, since its development consists of observing the management and impact of electronic commerce in the services provided in the selected companies. This implies, in principle, carrying out a series of on-site visits to the hotels with the aim of interviewing those responsible for the reservations departments and any other area that sells a service through this channel.

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Integration of Electronic Business on Tourism: A Bibliometric Network Analysis

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Integration of Electronic Business on Tourism: A Bibliometric Network Analysis

Author(s): Yogi Sugiarto Maulana,Erna Maulina,Nenden Kostini,Tetty Herawati / Language(s): English / Issue: 6(62)/2022

Keywords: e-business; tourism; bibliometric analysis; literature review; VOSviewer;

This paper aims to map the position of electronic business tourism research and how these topics are related to one another. The bibliometric analysis method with VOSviewer is used to provide our understanding of the structure related to the topic under study, as well as to map and identify certain patterns, including analyzing and visualizing the co-occurrence of keywords, co-citations of cited authors, and co-citations of cited sources. A total of 117 documents on e-business and tourism topics from the Scopus database are reviewed. We find that the trend of research on e-business and tourism simultaneously has not increased significantly since 2003. We also found research topics that have the opportunity to be researched based on emerging keywords. In addition, we found the authors and journals who contributed the most to the topic of e-business and tourism research, and how they were connected. To our knowledge, this study is the first to conduct a bibliometric analysis on the topic of e-business and tourism simultaneously, in which 117 publications were systematically examined using bibliometric analysis with VOSviewer.

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Distance Elasticity of Tourism Demand

Author(s): Robert Bęben,Zuzanna Kraus,Izabela Półbrat / Language(s): English / Issue: 6(62)/2022

Keywords: travel distance; demand measurement; market segmentation; tourist demand; tourist behavior;

Understanding the behaviours of potential customers is crucial for effective management. Distance to destination and travel time are among the most important variables which influence customers' behaviours. The authors focused on the relation between the potential level of tourist demand and the distance to be travelled by tourists. The subject of the analysis presented in the paper shows the measurement of distance demand elasticity with selected variables that influence the tendency to stay far from an everyday environment for leisure time travels. The authors created a method called Distance Elasticity Meter (DEM), which allows to analyse a range of optimal travel times for different target groups. The results can be used to estimate the potential demand of a specific destination and for segmentation analysis. DEM enables the determination of a potential target market in conjunction with the communication access of certain destinations, but it can also have other applications.

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