MY JOB IS TO ENJOY! – THE SERBIAN EXPERIENCE OF LIFESTYLE ENTREPRENEURSHIP
MY JOB IS TO ENJOY! – THE SERBIAN EXPERIENCE OF LIFESTYLE ENTREPRENEURSHIP

Summary/Abstract: The paper examines the recently recognized form of entrepreneurship – lifestyle entrepreneurship – in the specific context of (post)transitional society. The key question is: are there any specific characteristics of lifestyle entrepreneurship and lifestyle entrepreneurs (e.g. personal characteristics, business traits, motivation, business plans and strategies, etc.) due to the specific economic and social settings. The exploratory study covers six lifestyle entrepreneurs. Data were collected in in-depth interviews. Results proven that (post)transitional lifestyle entrepreneurship and entrepreneurs are specific, especially regarding their motivation and work-private life balance. (Post)transitional lifestyle entrepreneurship includes basic features of profit-orientated entrepreneurship as an element of survival strategy.

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