ON TRANSLATING, ADAPTING AND LOCALISING ADVERTISEMENTS
ON TRANSLATING, ADAPTING AND LOCALISING ADVERTISEMENTS
Author(s): Cristian LakoSubject(s): Social Sciences, Language and Literature Studies, Economy, Marketing / Advertising
Published by: Editura Arhipelag XXI
Keywords: global branding; advertisement translation; advertisement adaptation; advertisement localization;
Summary/Abstract: In today’s world market, the success of global companies depends to a great extent on their capability to communicate efficiently and within the terms “set” by each of the local markets. The advertisements analysed in this paper adopt a centralised communication strategy, meaning that the brand and the world-wide cognoscibility of the product is paramount.
Journal: Studia Universitatis Petru Maior. Philologia
- Issue Year: 2016
- Issue No: 21
- Page Range: 131-135
- Page Count: 5
- Language: English
