SLOGAN LOCALISATION AT WORK: THE REXONA WEBSITE
SLOGAN LOCALISATION AT WORK: THE REXONA WEBSITE
Author(s): Cristian LakoSubject(s): Media studies, Computational linguistics
Published by: Editura Arhipelag XXI
Keywords: website localisation; website marketing; explicitation; coinage; slogan translation; slogan adaptation; slogan localisation;
Summary/Abstract: Websites are the main PR tool of today’s companies as they can be employed to broadcast information on products, events or news and keep customers close. However, each market needs to be catered for individually, even when they share the same language.
Journal: Studia Universitatis Petru Maior. Philologia
- Issue Year: 2017
- Issue No: 22
- Page Range: 153-156
- Page Count: 4
- Language: English