Marketing Communication of Selected Authorities in Trnava Region
Marketing Communication of Selected Authorities in Trnava Region

Summary/Abstract: The internal communication system, or internal communication tools such as the institution manages and requests for use for its employees greatly affects the level and degree of efficiency with which the employees subsequently communicate with the public, and this in turn affects the public's view of the institution. Therefore, it is necessary to pay due attention to the system of internal communication, as only informed employees can and are able to communicate effectively outwards, to the external environment. We dedicate the beginning of the article to a brief overview of regional marketing communication and internal marketing communication from a theoretical point of view. In the practical part of the article, we present selected questions of a pilot survey, which was carried out in order to narrow the issue for the needs of the dissertation. The questions are focused on the system and tools of internal communication in selected institutions of the Trnava region. The final part of the article is dedicated to the summary and conclusion, in which we try to underline the importance and significance of effective internal communication.

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