BEYOND THE INTERNATIONALISATION OF HIGHER EDUCATION. A CASE OF A ROMANIAN MEDICAL SCHOOL ON THE GERMAN MEDICAL EDUCATION SERVICES MARKET
BEYOND THE INTERNATIONALISATION OF HIGHER EDUCATION. A CASE OF A ROMANIAN MEDICAL SCHOOL ON THE GERMAN MEDICAL EDUCATION SERVICES MARKET
Author(s): Cristian LakoSubject(s): Lexis, Adult Education, Higher Education , Health and medicine and law
Published by: Editura University Press, Universitatea de Medicina, Farmacie, Stiinte si Tehnologie “George Emil Palade” din Targu Mures
Keywords: Higher Education Internationalisation; Internationalization; keyword research; SEO translation; medical education market;
Summary/Abstract: The internationalisation of higher education has been for the last decade a priority both at the level of the EU and at national levels. However, complying with organizational and institutional criteria is not enough to become visible to future students, as most often they are not aware of the educational opportunities at national and international level. Awareness can be improved by using media channels preponderantly used by the would-be students and doing it non-intrusively, by ranking high on search engine results pages (SERPs).
Journal: Acta Marisiensis. Philologia
- Issue Year: 1/2019
- Issue No: 1
- Page Range: 108-116
- Page Count: 8
- Language: English
