Възможности за управление на релацията "Стратегически мениджмънт-фирмена култура - самореализация на служителите" в организацията
Opportunities for management of the relationship “strategic management – organizational culture – self-realization of employees” in the organization

Summary/Abstract: The functioning of business organizations in a dynamic and digital environment predetermines a different management approach to people in order for them to become human capital and contribute to the achievement of company goals. This requires stimulating the self-expression of employees in the internal organizational circumstances determined by the existing organizational culture. The scientific purpose of the article is to outline the features of the relationship "strategic management - company culture - self-realization of employees" and the possibilities for its management, in the context of reaching the desired organizational goals. The paper has a conceptual character, thus existing theoretical formulations in the field of strategic management, company culture and human resources are integrated and summarized for its preparation. Various research methods and approaches have been used, including methods of analysis and synthesis, as well as systematic, complex and interdisciplinary approaches. As a result of the research, the concepts in the relation have been operationalized and the necessary congruences have been revealed in order to achieve synchronization between them.

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