Beacony w muzeach: przypadek osób z niepełnosprawnością sensoryczną
Beacons in museums: the case of people with sensory disability

Summary/Abstract: Access to culture of the people with disability is an important issue that may determine the directions of development of the museum institutions. These institutions play an important role in the process of shaping cognitive and aesthetic sensitivity as also the dissemination of the values of history, culture and science. These tasks should be performed regardless of the degree of efficiency of the person interested in their activity. Modern technologies, which, combined with the development of the competences of museum staff and activities adjusting the actual museum space, can play a fundamental role in the process of equalizing opportunities for disabled recipients of culture with a perspective of the importance in this area. The main goal of the article is to identify the importance of beacons in the market communication of the Museum of King Jan III’s Palace at Wilanów and the Princes Czartoryski Museum in Krakow with people with sight and hearing impairment. For the purposes of the considerations, a thesis was put forward that beacons support the process of market communication with sensorically disabled tourists visiting museums. In order to verify the adopted thesis, in-depth interviews were carried out in the listed museums using the analyzed solution. The research was conducted in 2019-2020. During them, an attempt was made to examine the degree of use of beacons in the process of communication with disabled recipients and to identify the causes of the current state of affairs.

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