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Zarządzanie strategiczne przez wizję i misję
Strategic management through vision and mission

Author(s): Letycja Sołoducho-Pelc
Subject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: strategic management; vision; mission

Summary/Abstract: The aim of the paper is to present the role played by vision and mission in companies involved in the study on “Strategic Management Practices ...”. Assuming that the three elements (vision, mission and strategy) are inseparable, the functioning of vision and mission were analysed and assessed as part of strategic management process.

  • Issue Year: 2012
  • Issue No: 260
  • Page Range: 430-441
  • Page Count: 12
  • Language: Polish
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