Koncepcja i wdrażanie strategii w małych, średnich i dużych przedsiębiorstwach
The concept of strategy implementation in medium- -sized and large enterprises

Summary/Abstract: From the historical perspective, the strategy has always been regarded as a kind of ticket to success which is essential for the achievement of victory on a battlefield or in business. At the same time, there are many doubts concerning the strategy definition, development standard or the possibility of implementing it. The problem associated with differences in the possibilities of adapting the strategic management procedure by companies of various sizes is often raised in the literature of the subject. Generally, researchers are focused on analysing the strategies of companies of a given size – small or large, and much less frequently medium companies. At the same time, studies related to the decision-making process and the actions taken in the area of the strategy in companies of various sizes are rarely conducted. The aim of this study is to identify the differences between small, medium and large companies in terms of the development and implementation of the strategy concept. In particular, attention was paid to an analysis of the selected aspects associated with the form, time horizon, and updates of the strategy as well as the degree of its implementation in companies of various sizes. This paper presents the results of the surveys concerning the problems of the strategy implementation by companies under a project funded from financial resources of the National Centre of Science. The surveys were conducted on a sample of 200 Polish companies, which had been honoured in two rankings: “Diamenty Forbesa 2013” and the ranking of the “Polityka” weekly. The respondents participating in the survey can be defined as entities of various sizes, representing different approaches to the form, time horizon and update frequency of the strategy, which are also successful in terms of the strategy implementation. The results can be interpreted as an indication that success does not depend on the degree of the strategy formalization, the time horizon or the frequency of changes made in the strategic plan. In turn, taking into account the criterion of size, the selection of the strategy in terms of the form, content, key decisions and the skills to implement it is very important for all entities, regardless of their size.

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