THE MARKETING ORIENTATION OF THE FOOD INDUSTRY
THE MARKETING ORIENTATION OF THE FOOD INDUSTRY

Summary/Abstract: The rapid changes in the modern market have in parallel led to its oversaturation, which has developed a new marketing approach of the company and the attitude of marketing professionals to consumers, with the aim of building greater consumer preference for their services or products over competition. The importance of marketing in a food company is noticeable through the intertwining of its role in achieving the basic goal of the business as well as the existence of the food company.

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