MILLENIALS AS A TARGET GROUP FOR THE FOOD COMPANIES
MILLENIALS AS A TARGET GROUP FOR THE FOOD COMPANIES

Summary/Abstract: This paper will present in more detail the results of numerous insights with the aim of better understanding and getting to know members of the millennial generation. The importance, differences in patterns of behavior, consumer habits and preferences of the millennial generation will be pointed out, as well as the necessity of timely marketing orientation and orientation of the food industry towards this target market segment.The common name for members of the generation studied in this paper is Generation Y or Generation Y (Millennials Generation, Generation Y).Apart from these popular and common names, some other names describing this generation are often used in the Anglo Saxon literature, for example: the Digital Generation, Net Generation, iGenration, EchoBoomers, Nexter, Why generation and the like.

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