CREATING NEW MARKET TRENDS UNDER THE INFLUENCE OF DIGITALIZATION AND INFORMATIZATION IN THE FOOD BUSINESS
CREATING NEW MARKET TRENDS UNDER THE INFLUENCE OF DIGITALIZATION AND INFORMATIZATION IN THE FOOD BUSINESS

Summary/Abstract: Increasingly available modern technology is becoming a strong link, but also a bringer of positive changes in companies and affect the consumer. Restrictions on global availability of products and services regardless of the place of residence of consumers have been removed, and companies have been enabled additional online sales and promotion of food products in domestic and international markets. companies, which increased the intensity of competitiveness between domestic and foreign brands, but also increased the growth of marketing costs.

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