Wykorzystanie technologii informacyjno-komunikacyjnych determinantą doskonalenia komunikacji z interesariuszami w gminach
ICT technologies as a way to improve communication with stakeholders in local governments
Author(s): Iwona Chomiak-Orsa, Michał FliegerSubject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: information-communication technologies; communication with stakeholders; socio- economic development
Summary/Abstract: The aim of the article is to point out the role of ICT in communication process with stakeholders in local governments. The authors outline the ways ICT is implemented and the ways it supports local development in different areas.. It is important not only in the area stated by regulations but also, more and more often, in the areas such as PR ploys, Internet image creation, etc. It is also necessary to communicate online the initiatives of local governments to inhabitants and tourists. The authors also describe the research results, gathered in 2011–2012 as for the ICT implementation in local governments in Wielkopolska. The results show how the respondents evaluate ICT instruments in communication process effectiveness.
Journal: Informatyka Ekonomiczna
- Issue Year: 2014
- Issue No: 32
- Page Range: 41-50
- Page Count: 10
- Language: Polish