PROMOTING A BUSINESS THROUGH EVENTS IN A SMART CITY
PROMOTING A BUSINESS THROUGH EVENTS IN A SMART CITY

Summary/Abstract: More and more cities are evolving per the current needs of residents, businesses, and tourists, keeping pace with digital technology and wanting to adapt to new generations. Events organized in a Smart City are often the key to promoting a company, helping to develop the knowledge network in the field, and building new partnerships. With the new Smart City technologies, companies benefit from much more effective promotion. The solutions adopt an appeal to the latest technological and digital innovations. The SMART component of a city has evolved rapidly in recent years from a possibility to a necessity, included in the urban development strategies. Sensors with minimal energy consumption, Wifi networks, digital surveillance, automatic data flow processing, and public service management systems are just a few examples of digitization and opportunities for smart cities. The smart city emphasizes the ability of local government to collaborate with other organizations (IT companies, local communities, local business environment) to develop and adopt better policies; to maximize the benefits of a strategic partnership. Is also an urban policy option in which the public value is continuously pursued as an essential condition for success. According to studies and analysis, the urban challenge of today is to think, act, and live SMART. Starting from these assertions, cities and local communities need to start thinking in perspective and planning how to become environmentally friendly, citizen-oriented, how to use resources rationally, how to generate income in parallel. In other words, educating them is very important, to properly use all the available funds, because smart cities in 2020 are trying to improve the lives of their citizens.

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