On Internationalization (I18n)
On Internationalization (I18n)
Author(s): Cristian LakoSubject(s): Applied Linguistics, Marketing / Advertising, Translation Studies, ICT Information and Communications Technologies, Globalization
Published by: Editura Arhipelag XXI
Keywords: internationalization; web content internationalization; text internationalization; GILT processes;
Summary/Abstract: This article examines product and text internationalization within the broader paradigm of GILT (globalization, internationalization, localization, internationalization) processes. It considers perspectives from both the localization industry and academics in translation studies and demonstrates the extent to which theoretical concepts apply to the specificity of website localization and web content translation.
Journal: Studia Universitatis Petru Maior. Philologia
- Issue Year: 2015
- Issue No: 19
- Page Range: 151-160
- Page Count: 10
- Language: English