BIG DATA KONCEPT I PRIMJENA U SAVREMENOM KRIZNOM POSLOVANJU
BIG DATA CONCEPT AND USAGE IN MODERN CRISIS BUSINESSES

Summary/Abstract: In the last couple of years, the term “Big data” is most commonly used in the IT industry. This term is often used in everyday life since the analysis of Big data changes the quality of life of individuals, as well as in modern crisis business.The analysis of Big data and new technologies are used as a tool in management of companies and industries for quality presentation of business decisions. A specific example of implementation of Big data can be found in all spheres of human actions - businesses (internet stores, searches, social networks, production industries, banking, logistics and others). We can easily say, when accepting Big data technology (e.i: Hadoop systems and others), companies can improve their businesses, maximize profit and reduce the costs. The possibility of processing and analysis of collected data for further usage is what makes this technology very valuable and important. In this example, I will be showing simplified basic terms of Big data concepts, Big data technology, Big data sources and usage of Big data in modern businesses, also the role and importance of Big data in crisis situations.

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