COVID-19- PRILAGODJAVANJE POTROŠAČA NA NOVE OKOLNOSTI
COVID-19- CONSUMER ADAPTATION TO NEW CIRCUMSTANCES

Summary/Abstract: In modern economies, consumers, ie. their consumption is a driver of growth and competitiveness. Crisis situations affect consumer behavior differently, but what they have in common is that they lead to economic instability. Behavioral changes are determined by the intensity, duration and extent of the crisis. The current crisis caused by the SARS-CoV-2 virus, ie. the COVID-19 disease pandemic differs from all previous crises. In order to preserve the life and health of people, ie to control the spread of the disease throughout the world, drastic measures were introduced, which included distancing, travel bans, and even complete locking. These measures have created the so-called. A "new reality" that, among other things, influences purchasing decisions and consumption. Uncertainty about the further course of the pandemic will only deepen the crisis and change consumer behavior. Based on the estimates and currently available data, the paper will analyze the most characteristic changes in consumer behavior during the COVID-19 pandemic, some of which will most likely have a permanent character.

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