Integrovaný manažment kreatívneho potenciálu na regionálnej a podnikovej úrovni
Integrated management of creative potential at the regional and corporate level

Summary/Abstract: Creativity is the basic component of all innovations and it is neccessary it to develop not only at business, but also at regional level. It is also important to make management of creative potential integrated and logical. The research object is Prešov region, which belongs to the regional level NUTS 3 and it is composed of 13 districts. Aim of the contribution is to create the proposal of 4 basic managerial functions for both levels. Background for proposal are 6 statistically signifficant differences between Prešov region and region with the best creative index – Bratislava region. In the contribution are used these methods: analysis, synthesis, induction, deduction, comparation, mathematical-statistical methods, abstraction and case studies.

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