UKRAINIAN CHRISTIAN MARKETING: COMMUNICATIONS, VERBAL POSITIONING OF RELIGIOUS SERVICES AND GOODS
UKRAINIAN CHRISTIAN MARKETING: COMMUNICATIONS, VERBAL POSITIONING OF RELIGIOUS SERVICES AND GOODS

Summary/Abstract: Communicative features of religious marketing are new objects of study for the Ukrainian scholars. The actuality of the study is stipulated by the fact that the studied subjects belong to such general communicative and linguistic problems as linguistic programming of personality, language and religious identity, semiotic code, God substitution, communicative manipulation, suggestion, etc. The cognitive significance of religious marketing for Ukrainians is determined by the factors of its influence on the consumers. Consumer behavior depends on the communicative specifics of religious marketing texts. The authors distinguish the pathogenic influence and influential texts with pragmatic function. The objects of our research are the communicative features of the Christian marketing, Islamic marketing and Judaic marketing in Ukraine. The subjects of our article are the marketing of communications, positioning of religious services and goods. The tasks are the following: to analyze the communicative aspects of religious marketing of Christians, Muslims and Jews in Ukraine. The methodology of the research is based on the current approaches to scientific studying of religious communication and channels of its promotion. We use discourse analysis (critical) for the science qualification of interactional aspects, socio-psychological and socio-cognitive characteristics, frameworks and contexts. Religious marketing communication great progress has been made in new media. Within the frames of marketing linguistics, new media linguistics peculiarities are also analyzed.

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