IMPACTS OF SOCIAL MEDIA ON CUSTOMERS' PURCHASING BEHAVIOUR EVIDENCE FROM AZERBAIJAN
IMPACTS OF SOCIAL MEDIA ON CUSTOMERS' PURCHASING BEHAVIOUR EVIDENCE FROM AZERBAIJAN

Summary/Abstract: The purpose of this article is to see if social media has had an influence on client behavior in terms of trading. The poll was taken among genuine social media users from all backgrounds. The article is about Azerbaijani social media users. Customer happiness is influenced by social media use during the stages of information search and alternative evaluation, with satisfaction increasing as the consumer progresses through the process toward a final purchase choice and post-purchase review. As a result, in addition to customer satisfaction, a price offer from other suppliers might be received. According to studies, some firms have utilized social media marketing to reach a larger audience and impact customer behavior. Nowadays, social media's duty is to bridge the gap between marketers and customers by fostering discourse, fostering trust, and communicating with the appropriate audience at the right time. The study is relevant because, in today's society, social media plays a vital part in people's daily lives. The study will also demonstrate how social media influences public purchasing decisions and the reasons that inspire people to buy on social media platforms.

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