PROMOTING A HEALTHY LIFESTYLE AMONG STUDENTS: RESPONDING TO PANDEMIC CHALLENGES AND IMPLICATIONS
PROMOTING A HEALTHY LIFESTYLE AMONG STUDENTS: RESPONDING TO PANDEMIC CHALLENGES AND IMPLICATIONS

Summary/Abstract: The article deals with the problem of promoting a healthy lifestyle among youth, which is very relevant for present-day society and requires a comprehensive study. An increasingly important role in a healthy lifestyle promotion is played by the online media, which influences young people's behavior model and building a system of life values. The purpose of the study is to determine whether the content of the website of a particular university contains elements of promoting a healthy lifestyle among students. Empirical research was conducted using content analysis as a method, which suggests text quantification with the subsequent interpretation of the results. We used a complete sampling of documents, articles, and reports posted on the website of the National University of Life and Environmental Sciences of Ukraine in 2021. The analysis confirmed the presence of promoting healthy lifestyle elements and the quantification identified the points of targeted communication impact on the audience – these are the categories ”Physical activity” (54% of the total number of documents related to health), ”Health control” (21%), and ”Rational nutrition” (10%).

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