THE PROBLEM OF GENDER BALANCE IN UKRAINIAN MEDIA: OUTLINES OF A SOLUTION
THE PROBLEM OF GENDER BALANCE IN UKRAINIAN MEDIA: OUTLINES OF A SOLUTION

Summary/Abstract: The article deals with a relevant for most European countries problem of gender balance in media and seeking ways to solve it. The purpose of this paper is to analyse the status of gender balance in Ukrainian media and gender mainstreaming in journalism training. The results of two monitorings of Ukrainian national and regional media on gender are given. In general, these studies have shown the underrepresentation of women in Ukrainian media coverage and publishing of content, marked by signs of gender stereotypes. The results of the survey of journalism and psychology students of the National University of Life and Environmental Sciences of Ukraine have revealed the lack of a clear understanding of gender issues and the rigidity of gender-based images of men and women among young people. Attempts were made to outline solutions of gender imbalance in media.

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