ТЕЛЕВИЗИСКИТЕ САПУНИЦИ И НИВНАТА ПУБЛИКА (НИЗ ХУМОРИСТИЧНИОТ СЕРИЈАЛ САЛОН ХАРМОНИ СНИМЕН СПОРЕД СЦЕНАРИОТО НА БРАТИСЛАВ ДИМИТРОВ)
The Television Soap Operas and their Audience (through the Humorous Macedonian Series A Harmony Salon Filmed According to the Screenplay by Bratislav Dimitrov)

Summary/Abstract: The paper explored the connection between the soap opera (as a specific TV discourse), popular culture, electronic media (Macedonian television) and the audience and defined the ways in which the television audience interprets and gives meaning to the soap opera, the popular Macedonian series A Harmony Salon. The analysis of the series (recorded according to the script of Bratislav Dimitrov) made it possible to conclude that the national electronic media - Macedonian television, according to the applied methodology - hermeneutics supporting and producing A Harmony Salon, had a great impact on the formation of cultural needs of the audience (in a certain cultural - social context). The series was and remains a ‘cultural artifact’ in the world of popular television culture which still attracts audiences, that are active in both the process of perception and the process of creating and disseminating the meanings that A Harmony Salon produces. The series as a television discourse was and remains receptive to all generations and to members of all binary ideologically divided audiences and occupies an important place in the domain of popular culture, which is a significant and inexhaustible field for research.

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