Datele personale – o veritabilă monedă de plată. Evoluţie firească sau abuz?
Personal data – a genuine payment currency. Natural evolution or abuse?

Summary/Abstract: Given the remarkable technological evolution of recent years, as well as the implementation of the truism on the name of the 21st century as the century of speed or of the Internet, along with the popularization, with the help of Generation Z (iGeneration or „digital natives”) of the digitization phenomenon, it isn’t no more a secret that personal data has become a real method of payment. However, although at first glance it might seem that this alternative method of payment for services is an advantageous one, the so-called sale of personal data is often overshadowed by the deliberate creation of a false reality of gratuitousness. Loyalty cards, tickets for participation in promotional campaigns such as raffles, opening „free” accounts on social networks, participating in surveys, all these prove to be real channels through which personal data are converted into payment instruments. More specifically, any online account creation involves, in addition to providing various identification data (name and surname/alias, e-mail address, phone number etc.) and careful monitoring of search preferences, the user's behaviour and preferences, a type of monitoring that can take the form of a real profiling. Moreover, this is not the only commercial use of data by data controllers. Under certain conditions, they may resell files containing their customers' information to third parties, primarily for advertising prospecting purposes.

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