Online Drifting and Excessive Content Consumption. A Dominant Attitude in Digital Culture and Social Media Cover Image

Online sodródás és mértéktelen tartalomfogyasztás. A digitális kultúra és a közösségi média egyik meghatározó attitűdje
Online Drifting and Excessive Content Consumption. A Dominant Attitude in Digital Culture and Social Media

Author(s): Otto Beke, Zoltán Szűts
Subject(s): Media studies, Theory of Communication
Published by: Korunk Baráti Társaság
Keywords: social media; consumerism; online; digitalization

Summary/Abstract: According to our starting point, online, digital culture is characterised by a drift towards connection and reception and excessive consumption, hedonism. In accordance with its medial and receptive characteristics, it seeks to eliminate all the empty passages that would slow down or block the free flow of content and stimuli. Silence and lack of direct sight have an antagonistic effect in this medium. Maintaining continuity and increasing its intensity appears to be the overriding value.

  • Issue Year: 2022
  • Issue No: 09
  • Page Range: 101-109
  • Page Count: 9
  • Language: Hungarian
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