Език, когниция, реторика
Language, cognition, rhetoric

Summary/Abstract: Public communication as a competence of the collective subject of public discourse must be a model of normative linguistic consciousness. It is an analogue of national speech culture and a national rhetorical ideal. The authority of media discourse builds standards in a democratic society, one of which is the high culture of communication. The index of this culture is language, of course. However, in addition to a culture of language, a culture of thinking is required to master the art of comprehension.

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