Cultural Heritage as a Mass Medium
Cultural Heritage as a Mass Medium
Author(s): Karol Orban, Slavka PitoňákováSubject(s): History, Social Sciences, Fine Arts / Performing Arts, Cultural history, Media studies, Visual Arts, Communication studies, Social history, Sociology of Art, History of Art
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Cultural Heritage; Cultural Identity; Film; Ideology; Media Product; Propaganda
Summary/Abstract: Cultural heritage can be perceived as an inimitable and highly original type of information (in the broader context of communication), and thus from a certain point of view as a medium. In the long term, cultural heritage can be viewed as a means of communicating the social identity of a community and a person, in the short term it can be a means of communicating various goals – in addition to cultural or educational, also marketing, political, and cultural heritage can be used/abused as a propaganda tool.Communicated “cultural heritage links” are inadvertently/intentionally implemented in various media products, including film production, in the form of various themes and in various formal designs. In film production, we can record a whole range of elements of cultural heritage, which the recipients also evaluate according to cultural, national and ethnic affiliation and create a relationship and build an attitude towards the works on the basis of various codes (verbal, sound, visual, cultural).
Journal: European Journal of Media, Art and Photography
- Issue Year: 10/2022
- Issue No: 2
- Page Range: 70-78
- Page Count: 9
- Language: English
