The Present and the Prospect of Increasing Literacy in the Field of Cultural Heritage Cover Image

The Present and the Prospect of Increasing Literacy in the Field of Cultural Heritage
The Present and the Prospect of Increasing Literacy in the Field of Cultural Heritage

Author(s): Slavka Pitoňáková, Eva Augustínová
Subject(s): Anthropology, Social Sciences, Museology & Heritage Studies, Communication studies, Sociology of Culture
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Cultural Heritage; Literacy; Cultural Literacy; Heritage Literacy; Mediamatics;

Summary/Abstract: Through culture, social learning is passed on from generation to generation, and knowledge(and use) of this experience allows the group to move forward. Culture is an important part of social relations in society and has the same status in society as the economic, political, or legal system. The protection and appropriate presentation of tangible and intangible cultural heritage objects is a natural part of every cultural society. An inseparable part of these efforts should be the education of selected groups of society leading to an increase in cultural literacy, in a narrower context to an increase in the so-called cultural heritage literacy. The current education system in Slovakia is still looking for trajectories to lead students at all levels of education to the ability to find the necessary information, orient themselves in it in the context of broader contexts, analyse, synthesize and as a result apply it in practical life. The essence of education in the field of preservation and presentation of cultural heritage is the connection of current knowledge with historical experience and the potential of modern times, the aim is to acquire knowledge, skills and competencies leading to the creation of innovative concepts in the presentation of cultural heritage. The presented study provides a partial topic about the possibilities of symbiotic development of cultural, media and information competencies necessary for successful operation in the local and global environment, while we consider the combination of these literacies to be a particularly important goal of education. In the article, we perceive cultural (heritage) literacy in higher education as an important concept in teaching and we present a case study that shows the successful integration of this strategy into the area of higher education. The present study represents a specific initiative aimed at increasing cultural (heritage) literacy in the university environment. On the example of the selected study program, we point out the so far little developed possibilities of implementing cultural (heritage) literature in education and show a possible approach to developing similar considerations. The study is designed as a theoretical-practical output providing analytical and critical reflection on related concepts, including a synthesizing view of them. The theoretical part is followed by research and a search for facts that provide an empirical picture of the implementation of cultural (heritage) literature in the process of the selected strategy of higher education. The symbiosis of certain theoretical reflections and concrete / real practical experiences forms a knowledge base of new quality, which can be further subjected to comparisons in different contexts of perception.

  • Issue Year: 5/2022
  • Issue No: 1
  • Page Range: 116-130
  • Page Count: 15
  • Language: English