Innowacyjne rozwiązania w gwarancji jakości
Innovative solutions in the quality guarantee

Summary/Abstract: Increasing competition requires from the organisations to look for solutions which give them a chance for market success. Product guarantee is one of such possibilities. Common guarantee solutions are neither sufficient nor long-term. Guarantee offer of an entrepreneur must be seen by the customer/consumer as something new, different, more favorable in comparison with competitors. Proposals presented by a guarantor have to go beyond familiar frames.

• Details
• Contents