Гледане в киносалон
Watching Cinema

Summary/Abstract: Film houses are divided into multiplexes and intimate art houses. The film supermarkets as a whole have more halls than there ever were in the capital in all its history. The second group of film halls are the places where one can see alternative, festival or European films. The halls themselves long ago stopped being the center of the event. They are surrounded by shops, coffee hous- es and all kinds of entertainment places. The dark halls and the quiet audience that yearns for art are just one of the possible models. These types of viewers inclined to be “bothered” by thoughts. Age-wise these are working, often intellectuals and usually over 40 years of age. Much more popular is going to the cinema for a kind of youthful entertainment. This particular group can see that same film on the internet but sometimes prefers the experience of watching a film in a hall. Because of the collectiveness of the shared experience and the quality of projection – as any other mass produced object of high quality. The large screen and the sound environment should be at the same top level. The price of tickets is also of importance – for the majority of people it is too high, although in most cinemas there are discounts for groups. Watching films at festivals is something different. There of importance is the more difficult accessibility of the films, the specific festive environment of fans, the preferential prices and programs, the idea to see a lot. The film, more than anything else, is the target of the visit. It is not just spending time or one of the ways for entertainment.

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