Екранизациите и кампанията на БНТ „Голямото четене"
The Screen Versions and the Campaign of Bulgarian National Television The Grand Reading.

Summary/Abstract: Who are the viewers of the screen adaptations? The first category goes to the cinema because they have read. For them decisive is their attitude towards the book and the extent of originality in its adaptation but close to the original. The second category arms itself with additional information or recommendations. It has more open but vaguer expectations. The third group is made up of those that have read in the past but now prefer alternative forms of entertainment. But they have continued watching screen adaptations which did not replace reading but have simply put it aside.

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