STRATEGIC MEASURES DURING THE PANDEMIC C-19: SPECIFICS AND CONSEQUENCES
STRATEGIC MEASURES DURING THE PANDEMIC C-19: SPECIFICS AND CONSEQUENCES

Summary/Abstract: The pandemic is considered one of the most complex challenges that has arisen in the last two decades, and it refers to the mass infection and health endangering of the population on a global level. It has disrupted general social, economic, political, sociological, cultural, religious, mental, customary and other currents. The pandemic has caused death of a large number of people, disrupted the health and quality of life of the population, closed the world economy and disrupted existing supply chains, with little chance of rebuilding broken ties, lowering the quality of education, culture, sports and recreation. Compared to previous health crises, it is believed that the COVID-19 pandemic will produce much greater damage to the global economy, due to the high level of interdependence that exists between individual countries. By all parameters, the crisis was a surprise, that is people and organizations at the global level faced the pandemic unprepared, both in terms of material and intellectual resources, and above all in the lack of knowledge and skills. This imposed, and still imposes, the need to abandon the classic models of crisis management and apply concepts based on new knowledge and concepts, because it has been shown and proven that old knowledge and experience can not solve the pandemic caused by COVID-19. It is an intelligent virus that has the ability to adapt, ie mutate, which means that in a relatively short time it adapts and opposes existing medical or non-medical situations and measures. In this pandemic, we face the problem that we do not know what we do not know and that what we knew and what we know is not enough to prevent this disease, and then to react with its successful suppression. The population at the global level has realized that medical science has not mastered the strategies for managing mass health crises, ie pandemics. The World Health Organization has proven to be an inadequate, ie sluggish and bureaucratized organization and apparatus. It has largely passivated national public health, to certain actions and non-actions, expecting certain solutions, or recommendations for a more successful fight against the pandemic. WHO decisions were not only inadequate, but were often overdue, and in many elements illogical and controversial. This imposes the need to create and apply new knowledge, as well as new strategies in the management of knowledge, skills and experience of (non) medical professions. This is necessary because it turns out that the pandemic is a multidisciplinary problem and that it is necessary to apply holistic technology to manage the pandemic, as the highest quality tool in the management of complex phenomena. The relationship between healthcare, ie life and the economy is especially important, and it represents the basis for creating strategies to combat COVID-19. In general, it can be said that it is half a medical and half a non-medical problem. The dilemma is which half belongs to one or the other part. This knowledge is crucial for resolving the dilemma that objectively exists in the strategies for fighting this disease and in crisis headquarters, as well as in the World Health Organization, that the pandemic is exclusively a medical problem and that the pandemic crisis should be managed by medical experts. This paper aims to present the manifested problems in the crisis management of the COVID 19 pandemic in the period from its inception to the end of 2021 and to suggest the introduction of new strategies in knowledge management. Special attention will be given to the management of the pandemic in the Republic of Serbia, which according to certain parameters had different successes in the fight against this virus, and the so-called post-pandemic pandemics.

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