L’impatto psicologico della pubblicità sui bambini
The Psychological Impact of Advertising on Children
Author(s): Mirela AioaneSubject(s): Language and Literature Studies, Sociolinguistics, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Editura Universitaria Craiova
Keywords: video;advertising;children;
Summary/Abstract: This paper aims at providing a psychological analysis of some of the most recent videos produced in Italia and aimed at children (kid marketing) on youtube and social media, apps or on the channels of the Italian national television, RAI. We cannot talk of exhaustiveness, for the multiple issues that might be considered: image, text, message, characters, prosody and their huge impact on the target audience. We have chosen videos that advertise food products, sweets, toys, kids clothing, holidays, services.
Journal: Analele Universităţii din Craiova. Seria Ştiinţe Filologice. Lingvistică
- Issue Year: 2022
- Issue No: 1-2
- Page Range: 9-17
- Page Count: 9
- Language: Italian
