LESER – VERSUS SCHREIBERORIENTIERT – DIE ROLLEN DER EMPHASE IN GESCHÄFTSBRIEFEN
READER – VERSUS WRITER – CENTERED – THE ROLES OF THE EMPHASIS IN BUSINESS LETTERS

Summary/Abstract: The article brings into discussion the linguistic configurations connected with the reader – versus writer – centered approaches of business letters. It makes an inventory of those morphological and syntactic patterns which serve for the expression of the two orientations. Furthermore, the paper showcases the roles attributed to the emphasis and draws attention to the modalities through which it blends into the business correspondence. From the analysis of English and Romanian business writings we infer that the emphasis attaches a supplementary meaning to both perspectives. By emerging in various structures, i.e. in the form of repetitions, exclamations, inversions and ellipsis, the emphasis has the means for strengthening or weaking the position of the reader or of the writer.

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