SOSYAL MEDYADA DİŞİL US’UN KİMLİK İNŞASI: INSTAGRAM ÖRNEĞİ
THE CONSTRUCTION OF THE FEMALE US IDENTITY IN SOCIAL MEDIA: THE CASE OF INSTAGRAM

Summary/Abstract: The individuals who make up the society, after becoming socialized, take on mass psychology and form a higher identity beyond their own feelings, thoughts and opinions. Thus, a structure emerges beyond the subjective of the individual, which was necessary to appear compatible with the society and to take a place in that society. With the spread of social media, which allows interaction and gives a feeling of freedom, the feminine mind has begun to be reconstructed by the web. He started to design the manifestations of his role as a refugee, the limited space of freedom offered to him, as a part of his self-formation. In the previous stages, the woman, who showed her presence in line with the choices of her own house and belongings during the marriage process, started to design and present her profile, which is her home on social media, with descriptions and visuals that would express herself. The "biography" field offered by Instagram, one of the most preferred applications on Social Media, is a reflection of the roles that individuals see in themselves. Here, the individual unwittingly describes the roles he takes in life. In this study, which was carried out using the focus group interview technique, there are results such as the perceptions formed in the individual as a result of the personal unconscious and the collective unconscious from an early age, that the individual is important in the process of forming an identity, and that the woman acts according to the expectations of the society.

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