SAVREMENI KONCEPT BRENDIRANJA DRŽAVA I NACIJA
MODERN CONCEPT OF BRANDING STATES AND NATIONS

Summary/Abstract: National branding is by its very nature very important for a nation's position in the world. Branding is an essential aspect of the modern world and is used by various entities, including states and nations, to promote their image and reputation. Branding refers to the process of creating an identity or set of values that represent a product, service or entity. In the context of nations and states, branding involves showcasing a country's unique characteristics, culture and values to the world in order to attract investment, tourism and trade partners.

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