MANIFESTACIONI TURIZAM U FUNKCIJI BRENDIRANJA DRŽAVA I NACIJA
EVENT TOURISM AS A BRANDING FUNCTION OF STATES AND NATIONS

Summary/Abstract: Event tourism is becoming an increasingly popular way of promoting country branding. Countries that successfully host major international events can significantly improve their image and attract more visitors over time. Events such as the Olympics, the FIFA World Cup and the Commonwealth Games have long been used as a means of raising the profile of the countries that host them. These events help promote a range of social, economic and environmental benefits of the host country, thereby creating a positive image of the country in the minds of people around the world.

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