КИНЕМАТОГРАФИЈА КАО СРЕДСТВО КРЕИРАЊА НЕГАТИВНИХ СТЕРЕОТИПА О СРБИМА
CINEMATOGRAPHY AS A TOOL OF CREATING NEGATIVE STEREOTYPES ABOUT THE SERBS

Summary/Abstract: The subject of this paper is the impact of cinema for the creation of negative stereotypes about the Serbs. The paper analyzes the postmodern theory of Jean Baudrillard, where the media have great influence in directing social processes. The media can serve the development of democratic consciousness and culture of peace, but also to stir up racial, religious and national hatred, as one-sided reporting of significant events in the society. After the well-known events in the early 90s of the past century, Serbia was left for the “external branding” of the various international institutions, the Hague tribunal, and now the cinema is one of the important factors of the negative branding of our state and nation.

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