Wybrane media społecznościowe w komunikowaniu rządowym w dobie pandemii COVID-19
Selected Social Media in Government Communication in The Time of the COVID-19 Pandemic

Summary/Abstract: Given the situation of the COVID-19 pandemic, which caused global social and economic disruptions, including the largest global recession since the Great Depression, and therefore the lack of reliable information on the situation related to the spread of the virus, Polish authorities in government news releases, through social campaigns, reached for social media. The article aimed to identify and analyze selected media tools used in government communication during the first year of the COVID-19 pandemic in Poland, as well as an attempt to assess this type of communication. The text uses methods such as case study, desk research, and media content analysis. The following research questions were posed: how did the Polish government try to inform the public opinion about the dangers of the pandemic? What content was the government communicating to the Poles through social campaigns regarding the pandemic? What was the reaction of Polish society to crisis government communication? What picture is emerging from the crisis government communication using social media in Poland during the pandemic, and what are the conclusions of this? Research has shown that the crisis communication of the Polish government sparked a discussion of a confused society on social media. At the same time, it showed the inability of the Polish government to use social media to communicate with society in a life- and health-threatening situation. The article joins the discussion on the methods and quality of government communication in Poland during the greatest crisis of the 21st century.

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