THE ONLINE MARKET OF ANIME RELATED PRODUCTS IN ROMANIA
THE ONLINE MARKET OF ANIME RELATED PRODUCTS IN ROMANIA
Author(s): Adrian Nicolae CazacuSubject(s): Business Economy / Management, Financial Markets, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Editura Arhipelag XXI
Keywords: anime; culture; cyberspace; market; e-marketing;
Summary/Abstract: The style of animation of Japanese origin called "anime" has spread from its appearance until the present on a worldwide scale. These animations are not characterized only by their own artistic style, they include elements belonging to the universal culture as well as their own original elements, fact that helped them to gain a worldwide audience. Around these animations, a culture and a market destined for both them and the products specific to the anime, like manga comics created in the artistic style of the anime, games, figurines , posters, etc. These products are intended for the anime fans, as well as for the general public, consumer of entertainment. After the anime was presented to the Romanian public in the 1990s, the market for anime products also appeared in Romania and was developed especially with the means of online marketing.
Journal: Journal of Romanian Literary Studies
- Issue Year: 2020
- Issue No: 20
- Page Range: 683-689
- Page Count: 7
- Language: English
