ASPECTS REGARDING THE IMPORTANCE OF DIVERSIFICATION STRATEGY IN THE DEVELOPMENT OF TOURIST ACTIVITY
ASPECTS REGARDING THE IMPORTANCE OF DIVERSIFICATION STRATEGY IN THE DEVELOPMENT OF TOURIST ACTIVITY

Summary/Abstract: Today tourism represents a strategic economic sector, having an important economic impact over other sectors, but also over economic development regionally, across Europe and globally. Therefore, the curent economic circumstances, require to the tourist service suppliers a lot of attention in carrying out their activity, in order to be and be able to remain competitive on the market. The goal of the paper is to emphasize the importance of organizational strategy in carrying out the tourist activity, and results will show us the fact that the major hotel companies strengthened their positions, and will be stronger on the tourist market. Therefore, creation of strategies is required for agents supplying tourist services in Romania, in order to be able to remain on the tourist market.

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