STUDY OF FACTORS THAT INFLUENCE THE DECISION TO BUY ANIME RELATED PRODUCTS USING A NEW METHOD OF ANALYSIS
STUDY OF FACTORS THAT INFLUENCE THE DECISION TO BUY ANIME RELATED PRODUCTS USING A NEW METHOD OF ANALYSIS
Author(s): Adrian Nicolae CazacuSubject(s): Media studies, Theory of Communication, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Editura Arhipelag XXI
Keywords: anime; influences system; survey; informational gain; eMarketing; Infocalculus;
Summary/Abstract: The present study promotes a method of analyzing the system formed by the influences that determine the evolution of cultural trends caused by changes in the international cultural market, eMarketing of new cultural products, products entering the Romanian market, as a result of cultural events mediated by through eMarketing, using online media such as "Facebook". We will use this method to analyze the extent to which knowledge of the Japanese style of animation called "anime" and participation in "anime"-themed conventions influences the decision of the consumer of mass-media entertainment products.
Journal: Journal of Romanian Literary Studies
- Issue Year: 2021
- Issue No: 25
- Page Range: 502-508
- Page Count: 7
- Language: English