Interdisziplinarität der politischen Wahlkampf- und Wahlsloganforschung – Rückblick und Forschungspotenziale
Interdisciplinarity of research on political campaigns and election slogans: A retrospective overview on the subject and its research potential

Summary/Abstract: The main objective of the article is to present the interdisciplinarity of research on campaign slogans and posters. Initial considerations include presenting the current state of research – it is evident that such efforts have been undertaken since the 1960s, in the context of multiple disciplines such as linguistics, political and communication sciences, as well as market and advertising psychology. The most important aim of the article is to showcase methods which can be used to analyse election campaigns and describe them through the lens of “performance studies.” Various performativity strategies are listed and briefly explained. The author concludes that theatrical analysis can also be applied in a non-theatrical context, especially in campaign research. The subject demands more detailed inquiry, since the election campaign and the political performance must be considered as an essential condition for the existence of a democratic government.

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